> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/insights/channable-insights.md).

# Channable Insights

Explore Insights options for tracking ad, order, and profit performance.

> #### **Who can use this feature**
>
> You need the **Core Pro** plan in your [Channable subscription](/account-billing/manage-your-subscription/channables-pricing-plans.md) to use this feature.

{% columns %}
{% column valign="middle" %}

### Get started

Use Insights to track product performance, compare cost to revenue, and act on the results.

Choose the option that fits your use case.
{% endcolumn %}

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<figure><img src="https://501928696-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fu8whzIfip72Kvn3M1bsc%2Fuploads%2FwVH8lg9ln5hL6UwhMePL%2FInsights-headers.png?alt=media&amp;token=94d27b1e-5bca-4ca2-afce-56278edeca14" alt=""><figcaption></figcaption></figure>
{% endcolumn %}
{% endcolumns %}

***

### How Insights works

Channable Insights uses product-level data from supported ad channels and marketplace order connections. Use it to track performance and use available Insights data in channel rules.

Insights for Ads supports Google Ads, Amazon Ads, and bol Ads. Available metrics vary by channel. Google Ads dashboards support ROAS, POAS, and CPC.

#### Choose your data source

Choose the dashboard that matches the decision you need to make:

* Use [**Insights for Ads**](/manage-improve-product-data/insights/insights-for-ads.md) to review product-level advertising performance from supported ad channels.
* Use [**Insights for orders**](/manage-improve-product-data/insights/insights-for-orders.md) to review marketplace revenue, cost, commission, and shipping data.
* Use [**Analytics**](/manage-improve-product-data/insights/channable-analytics.md) to review website traffic, conversions, and revenue from Google Analytics.

#### Choose what you want to do with Insights

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-rectangle-ad">:rectangle-ad:</i></td><td><strong>Track ad performance by product</strong></td><td>Use CPC dashboards for Google Ads, Amazon Ads, and bol Ads.</td><td><a href="/manage-improve-product-data/insights/insights-for-ads.md">Insights for Ads</a></td></tr><tr><td><i class="fa-cube">:cube:</i></td><td><strong>Track marketplace performance by order</strong></td><td>Use order data, commission, and shipping costs to evaluate listings.</td><td><a href="/manage-improve-product-data/insights/insights-for-orders.md">Insights for orders</a></td></tr><tr><td><i class="fa-circle-dollar">:circle-dollar:</i></td><td><strong>Measure profit, not just revenue</strong></td><td>Use POAS to include product costs in Google Ads analysis.</td><td><a href="/manage-improve-product-data/insights/profit-on-ad-spend.md">Profit on Ad Spend</a></td></tr></tbody></table>

#### Set up the right dashboard

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-google">:google:</i></td><td><strong>Set up Insights for Google Ads</strong></td><td>Connect Shopping campaign data, including PMax, to track product performance.</td><td><a href="/manage-improve-product-data/insights/insights-for-ads/insights-for-google-ads.md">Insights for Google Ads</a></td></tr><tr><td><i class="fa-amazon">:amazon:</i></td><td><strong>Set up Insights for Amazon Ads</strong></td><td>Connect Amazon Ads data and choose the attribution window you need.</td><td><a href="/manage-improve-product-data/insights/insights-for-ads/insights-for-amazon-ads.md">Insights for Amazon Ads</a></td></tr><tr><td><i class="fa-bold">:bold:</i></td><td><strong>Set up Insights for bol Ads</strong></td><td>Track bol Ads clicks, sales, cost, and other product-level metrics.</td><td><a href="/manage-improve-product-data/insights/insights-for-ads/insights-for-bol-ads.md">Insights for bol Ads</a></td></tr><tr><td><i class="fa-lightbulb">:lightbulb:</i></td><td><strong>Set up Insights for orders</strong></td><td>Connect order data to track marketplace revenue, cost, commission, and shipping.</td><td><a href="/manage-improve-product-data/insights/insights-for-orders/set-up-insights-for-orders.md">Set up Insights for orders</a></td></tr></tbody></table>

#### Turn Insights into action

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-code">:code:</i></td><td><strong>Use Insights metrics in rules</strong></td><td>Use performance data to calculate values, create labels, and automate actions.</td><td><a href="/manage-improve-product-data/insights/use-insights-in-rules.md">Use Insights in rules</a></td></tr><tr><td><i class="fa-chart-pie-simple">:chart-pie-simple:</i></td><td><strong>Segment products by performance</strong></td><td>Group products into Heroes, Sidekicks, Villains, and Zombies on supported ads dashboards.</td><td><a href="/manage-improve-product-data/insights/insights-for-ads.md">Insights for Ads</a></td></tr><tr><td><i class="fa-tags">:tags:</i></td><td><strong>Send performance labels to Google Ads</strong></td><td>Use segmentation labels in rules, feeds, and campaign structure.</td><td><a href="/manage-improve-product-data/insights/insights-for-ads/use-performance-segmentation-in-rules-and-google-ads.md">Use Performance Segmentation in rules and Google Ads</a></td></tr></tbody></table>

{% hint style="success" %}
For examples that label, review, or exclude products, see [Performance rule recipes](/manage-improve-product-data/insights/performance-rule-recipes.md).
{% endhint %}

{% hint style="info" %}
If you use legacy Google Ads segmentation labels, follow [how to switch to the new Insights segmentation label names](/manage-improve-product-data/insights/insights-for-ads/how-to-switch-to-the-new-insights-segmentation-label-names.md).
{% endhint %}

#### Use Google Analytics alongside Insights

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-chart-line">:chart-line:</i></td><td><strong>Use Google Analytics alongside Insights</strong></td><td>Compare website traffic and conversions with ad, marketplace, cost, and profit performance.</td><td><a href="/manage-improve-product-data/insights/channable-analytics.md">Channable Analytics</a></td></tr></tbody></table>

#### Verify and troubleshoot your data

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><i class="fa-message-exclamation">:message-exclamation:</i></td><td><strong>Understand data mismatches in Google Ads</strong></td><td>Check why filtered Insights data can differ from Google Ads reports.</td><td><a href="/manage-improve-product-data/insights/insights-troubleshooting/understanding-data-mismatches-between-insights-and-google-ads.md">Understanding data mismatches between Insights and Google Ads</a></td></tr><tr><td><i class="fa-clipboard-list-check">:clipboard-list-check:</i></td><td><strong>Verify your Insights data in Google Ads</strong></td><td>Build a matching Google Ads report to compare filters and metrics side by side.</td><td><a href="/manage-improve-product-data/insights/insights-troubleshooting/verify-insights-data-with-google-ads.md">Verify Insights data with Google Ads</a></td></tr><tr><td><i class="fa-wrench">:wrench:</i></td><td><strong>Troubleshoot Analytics and Insights data</strong></td><td>Resolve failed imports, missing data, and reporting differences.</td><td><a href="/manage-improve-product-data/insights/channable-analytics/analytics-troubleshooting.md">Analytics troubleshooting</a></td></tr></tbody></table>

Use [Monitor Insights data](/manage-improve-product-data/insights/insights-troubleshooting/monitor-insights-data.md) to establish a regular review routine.


---

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