How to set up Insights for bol Ads
Who can use this feature: You need the Core Pro plan in your Channable subscription to use this feature.
With Channable Insights, you can view your bol Ads performance data directly in Channable with key metrics on clicks, impressions, and ad spend to help you optimize your strategy.
In this article, we'll explain how to set up Insights for bol Ads and go over the metrics you can use in segmentation and rules in Channable.
Before you start
You'll need
An active bol Ads connection
A field containing your product EANs
Setting up Insights for bol Ads
To set up your bol Ads Insights dashboard, follow these steps:
Go to Insights and click + Create Insights.
Select [your bol ads connection] and fill in the following information:
For Name, give your dashboard a distinct name
For Date range setting, choose between a fixed range or rolling date range (continuous).
For Date range, choose the date range you want to pull data from (if fixed range) or the maximum amount of days to pull data from (if rolling date range)
For Channel unique ID, select the field that contains your products' unique IDs.
For EAN field of the item, choose a field that contains your products ean codes. This is usually ‘ean’ , but might fall under a different name.
Click New Insights dashboard.
Within a few minutes, your dashboard will appear with an overview of your products.
Available metrics for bol Ads dashboards
Term
Description
Available as a segmentation metric?
Available in Rules?
Clicks
Number of times customers clicked on your ad
Yes
Yes
Conversions
The number of times users purchased your product. Includes organic and sponsored conversions.
Yes
Yes
Impressions
Number of times customers saw your ad
Yes
Yes
Cost
The total commission and shipping cost spent. In case of bol orders it is equal to commission spent
Yes
Yes
Ad sales
The cumulative sum of both your sponsored and organic sales.
Yes
Yes
ROAS (Return on Ad Spend)
The ratio of your advertising revenue to your advertising costs
No
Yes
Items sold
Total number of items sold
No
Yes
CPS (cost per sale) Calculation: Cost / Units sold
How much you spent on a sale
No
Yes
CPC (Cost per click)
The amount of money you pay each time someone clicks on your ad
No
Yes
average_cpc
Average cost per click
No
Yes
ACOS (Advertising Cost of Sales)
The percentage of the advertising cost compared to the revenue you earned from sponsored products.
No
Yes
CTR (Click-through-rate)
The percentage of customers who clicked on your ad after viewing it
No
Yes
Direct conversions
The number of times users purchased your product within 14 days of clicking on it
No
Yes
Indirect conversions
The number of times users purchased a product from the same category and brand within 14 days of clicking on an ad
No
Yes
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