# How to set up Insights for Amazon Ads
> **Who can use this feature:** \
> You need the **Core Pro** plan in your [Channable subscription](/account-billing/manage-your-subscription/channables-pricing-plans.md) to use this feature.
With [Channable Insights](/manage-improve-product-data/insights/channable-insights.md), you can connect your Amazon Ads account to view key performance data directly in Channable, helping you track important metrics like clicks, impressions, and ad spend, helping you make strategic decisions for your campaigns.
In this article, we'll explain how to set up Insights for Amazon Ads and go over the metrics you can track in Channable.
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### **Before you start**
**What you'll need**
* An Amazon Ads connection
* A project field that contains your product IDs
## **Setting up Insights for Amazon Ads**
1. In the menu, click **Insights** > **+ Create Insights**.
2. Select **\[your Amazon Ads** **connection]** and fill in the following information:
3. For **Name**, give your dashboard a distinct name
4. For **Date range setting**, choose between a fixed range or rolling date range (continuous).
5. For **Date range**, choose the date range you want to pull data from (if fixed range) or the maximum amount of days to pull data from (if rolling date range) **Note:** If you’re using the preview version of Insights, you only have the option of a 90 day rolling date range.
6. For **Channel unique ID**, select the field that contains your products' [unique IDs](/get-started/getting-started/fields-in-channable/understanding-a-unique-id.md).
7. For **Amazon account**, select your Amazon account you want to retrieve data from
8. For **Time range attribution**, define the window of time you attribute a conversion to an initial impression.
**Example** **‘2 weeks’** - If someone clicks on your product, leaves, but returns a week later to purchase it, you determine the sale is linked to your ad.
9. Use **Group on field(s)** (optional) to group data based on category/brand/any or other field from your imported items.
10. Click **New Insights dashboard**.
Within a few minutes, your dashboard will appear with an overview of your products.
### **Available metrics for Amazon Ads dashboards**
| | | | |
| -------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------- | -------------------------------- |
| **Term** | **Description** | **Available as a segmentation metric?** | **Available in Rules?** |
| Ad sales | The total product sales within the time range you set in **Time range attribution** of clicking your product's ad | Yes | Yes (called sales) |
| Units sold | How many products you sold | Yes | Yes (called units\_sold\_clicks) |
| Impressions | Number of times customers saw your ad | Yes | Yes |
| Clicks | Number of times customers clicked on your ad | Yes | Yes |
| Spend | Total amount spent | Yes | Yes |
| CPC (Cost per click) | The amount of money you pay each time someone clicks on your ad | Yes | Yes |
| ROAS (Return on Ad Spend)
(Ad sales / Spend)\*100
| The amount of revenue earned divided by the amount you spent on advertising | Yes | Yes |
| ACOS (Average Cost of Sales)
(Spend / Ad sales)\*100
| The average amount of money you spent on advertising per euro/dollar generated. | No | Yes |
| CTR (Click-Through-Rate) | The percentage of customers who clicked on your ad after viewing it | No | Yes |
| Purchases | Number of attributed conversion events within within the time range you set in **Time range attribution** of an ad click/view | No | Yes |
| purchases\_same\_sku | Number of attributed conversion events that occurred based on the time range you selected for **Time range attribution** of an ad click where the purchased SKU was the same as the SKU advertised. | No | Yes |
| attributed\_sales\_same\_sku | Total value of sales occurring within the time range you set in **Time range attribution** of an ad click where the purchased SKU was the same as the advertised SKU | No | Yes |
| sales\_other\_sku | Total value of sales within the time range you set in **Time range attribution** where the purchased SKU was different from the advertised SKU | No | Yes |
| units\_sold\_clicks | Number of attributed units sold within within the time range you set in **Time range attribution** of an ad click | No | Yes |
| units\_sold\_same\_sku | Number of attributed units sold within the time range you set in **Time range attribution** of click on an ad where the purchased SKU was the same as the advertised SKU | No | Yes |
| units\_sold\_other\_sku | Number of attributed units sold within the time range you set in **Time range attribution** of click on an ad where the purchased SKU was different from the advertised SKU | No | Yes |
| kindle\_edition\_normalized\_pages\_read | Number of attributed Kindle edition normalized pages read within the time range you set in **Time range attribution** of clicking on an ad | No | Yes |
| kindle\_edition\_normalized\_pages\_royalties | Estimated royalties attributed to the ad click within the time range you set in **Time range attribution** | No | Yes |
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