Who can use this feature:
You need the Core Pro plan in your Channable subscription to use this feature.
You need the Core Pro plan in your Channable subscription to use this feature.
With Channable Insights, you can view your bol Ads performance data directly in Channable with key metrics on clicks, impressions, and ad spend to help you optimize your strategy.
In this article, we'll explain how to set up Insights for bol Ads and go over the metrics you can use in segmentation and rules in Channable.
Contents
Before you start
What you need
- An active bol Ads connection
- A field containing your product EANs
Setting up Insights for bol Ads
To set up your bol Ads Insights dashboard, follow these steps:
- Go to Insights and click + Create Insights.
- Select [your bol ads connection] and fill in the following information:
- For Name, give your dashboard a distinct name
- For Date range setting, choose between a fixed range or rolling date range (continuous).
- For Date range, choose the date range you want to pull data from (if fixed range) or the maximum amount of days to pull data from (if rolling date range)
Note: If you’re using the preview version of Insights, you only have the option of a 90 day rolling date range.
- For EAN field of the item, choose a field that contains your products ean codes. This is usually ‘ean’ , but might fall under a different name.
- Click New Insights dashboard.
Within a few minutes, your dashboard will appear with an overview of your products.
Available metrics for bol Ads dashboards
| Term | Description | Available as a segmentation metric? | Available in Rules? |
| Clicks | Number of times customers clicked on your ad | Yes | Yes |
| Conversions | The number of times users purchased your product. Includes organic and sponsored conversions. | Yes | Yes |
| Impressions | Number of times customers saw your ad | Yes | Yes |
| Cost | The total commission and shipping cost spent. In case of bol orders it is equal to commission spent | Yes | Yes |
| Ad sales | The cumulative sum of both your sponsored and organic sales. | Yes | Yes |
| ROAS (Return on Ad Spend) | The ratio of your advertising revenue to your advertising costs | No | Yes |
| Items sold | Total number of items sold | No | Yes |
|
CPS (cost per sale) Calculation: Cost / Units sold |
How much you spent on a sale |
No | Yes |
| CPC (Cost per click) | The amount of money you pay each time someone clicks on your ad | No | Yes |
| average_cpc | Average cost per click | No | Yes |
| ACOS (Advertising Cost of Sales) | The percentage of the advertising cost compared to the revenue you earned from sponsored products. | No | Yes |
| CTR (Click-through-rate) | The percentage of customers who clicked on your ad after viewing it | No | Yes |
| Direct conversions | The number of times users purchased your product within 14 days of clicking on it | No | Yes |
| Indirect conversions | The number of times users purchased a product from the same category and brand within 14 days of clicking on an ad | No | Yes |