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How to set up an Amazon channel

By setting up an Amazon channel and connecting your Amazon seller account to Channable, you can send your product listings to Amazon. 

Before you start


There are some things you should know before you start:


Good to know

  • Amazon processes data more slowly between 12:00–17:00 UTC. For best results, change your schedule settings to run your channel outside this window. Runs that take longer than 2 hours will auto-stop and need to be restarted.
  • Amazon has a global catalog of all products that are sold on Amazon. If a product is in Amazon’s catalog, it has an ASIN (Amazon Standard Identification Number).
  • All possible offers for the products are shown in the same listing.

You'll need

I’m not sure if all my products are in Amazon’s catalog and whether they have an ASIN

To check if a product is in Amazon's catalog (and its ASIN),visit this page in your Amazon seller account or check manually: 

  1. Log in to your Amazon Seller Central account.
  2. In the Catalogue section, select Add Products via Upload and click Download blank template.
  3. In List products already in Amazon’s catalogue, click Get Listing Loader.
  4. For Spreadsheet language, select the language and marketplace (Amazon country) you’re selling your products in.
  5. In the text box, copy and paste the product IDs you want to check. You can search up to 500 IDs at a time. 
  6. Click Generate spreadsheet. This may take a few minutes to download.
  7. Open the spreadsheet and click on Template tab ('Sjabloon' in Dutch)
  8. Check the green F column to view the product’s ASIN number. 

If the product doesn’t have an ASIN number, it means it doesn’t exist in the Amazon catalog, and you’ll need to create a new Amazon product. In Step 2, follow the use case: “I want to create a new listing, or change data in an existing listing and manage my offers. (providing both product and offer data) ”

If your products all have ASIN numbers, in Step 2, follow the use case: “I want to add my offer to an existing listing on Amazon (update offer-related data [e.g. price, stock, shipping] only)” 

Before you can list your products, make sure you have permission from Amazon to sell them.

 

Step 1: Create your Amazon channel

Step 1: Create your Amazon channel

I want to add my offer to an existing listing on Amazon (update offer-related data [e.g. price, stock, shipping] only)

This set-up adds your offer to the existing product listing in Amazon’s catalog. 

  1. In Channable, go to Projects > [Your project] > Channels.
  2. Click + Create Channel, select Amazon.
  3. Set up your channel settings:
    1. For Name, choose a name for your channel.
    2. For Unique ID per item, select the field containing your product IDs. (This is often ‘id’).
    3. For Amazon Country, select the country to advertise your listings.
    4. For Listing requirement level, select ‘Offer’.
    5. For Amazon error language, select the language you’d like to receive errors information in
    6. For Use master rule group (optional), add a master rule group or leave this empty.
  4. Click Continue.

 

I want to create a new listing or change data in an existing listing and manage my offers. (providing product and offer data) 

This set-up sends core product and offer information. Choose this if you want to create listings for products that aren’t in Amazon’s catalog and manage existing product offer information in one API.

  1. In Channable, go to Projects > [Your project] > Channels.
  2. Click + Create Channel, select Amazon.
  3. Set up your channel settings:
    1. For Name, choose a name for your channel.
    2. For Unique ID per item, select the field containing your product IDs. (This is often ‘id’).
    3. For Amazon Country, select the country to advertise your listings.
    4. For Listing requirement level, select ‘Offer and product’.
    5. For Amazon error language, select the language you’d like to receive errors information in
    6. For Use master rule group (optional), add a master rule group or leave this empty.
  1. Click Continue.

I want to create a new listing or change data in an existing listing. (update product data [e.g. title, description, images] only)

This setup creates product listings on Amazon for products that aren’t in Amazon’s catalog. Note that the product isn’t listed until they have offer information.

  1. In Channable, go to Projects > [Your project] > Channels.
  2. Click + Create Channel, select Amazon.
  3. Set up your channel settings:
    1. For Name, choose a name for your channel.
    2. For Unique ID per item, select the field containing your product IDs. (This is often ‘id’).
    3. For Amazon Country, select the country to advertise your listings.
    4. For Listing requirement level, select ‘Product’.
    5. For Amazon error language, select the language you’d like to receive errors information in
    6. For Use master rule group (optional), add a master rule group or leave this empty.
  4. Click Continue.

Step 2: Categorize your products

Step 2: Categorize your products

  1. In [your Amazon channel], go to the Categories step.
  2. Map (assign) categories for all items.
Tip: You can use ‘AI categorization’ to automatically match your items to a likely corresponding category on Amazon, generate categories based on a category field, or create categories from scratch.
Note: AI Categorization can’t always categorize all of your products. If this happens, you’ll need to manually categorize remaining products.

Step 3: Create rules to enrich, filter, and refine your product data

Step 3: Create rules to enrich, filter, and refine your product data

When your product data is incomplete or doesn’t match the format that Amazon requires, you need to use rules in Channable to make improvements. Create rules to optimize your products and meet Amazon’s listing requirements.

Step 4: Map shared attributes

Step 5: Map shared attributes

  1. In [your Amazon channel], go to the Build step and click on the Shared attributes tab.
  2. At Merchant Suggested ASIN, field, select the field containing your product ASIN. If you don’t have a field containing your ASIN information, map External product ID instead.
  3. At External product ID, click + Add and map the following fields: 
    1. For Type, click the dropdown, select Static value and click on the ID format used to identify your products (e.g. ean, gtin, upc)
    2. For ID, click the dropdown and map the corresponding field in your import that contains your products ID data 
Important: The Type value for your External product ID is case sensitive, and must be ean, gtin, or upc. If you have EAN, GTIN, or UPC, you'll need to create a rule to convert it to lowercase.
Rule example
If all

Then take id_type and modify textlowercase all words

  1. For Purchasable offer (Standard): 
    1. If you don’t want to send pricing information, ignore this section.
    2. To set up offers for all Amazon customers, map relevant attributes in the Purchasable offer (Standard) section. Click + Add to view and map attributes related to Offer information and Discount price, respectively.
    2. Note: If you use our Repricer, the repricer only reprices the Standard offer.
  2. For Purchasable offer (Business price):
    1. If you don’t want to send pricing information, ignore this section as well. 
    2. To set up exclusive offers for registered Amazon Business (B2B) accounts, map relevant attributes in the Purchasable offer (Business price) section. Click + Add to view and map attributes related to offer information, and + Discount to add discount details.
  3. Click Save.

Step 5: Map category attributes

Step 5: Map category attributes

Select your use case:

I ship my products myself (MFN - Merchant Fulfilled Network)

Important: If you’re using our repricer (add-on), make sure you set the Fulfillment channel code to DEFAULT and map the Quantity field with your stock. 

Failing to do this feeds the repricer incorrect data which blocks it from repricing affected items which decrease your won buy boxes.

  1. In the Build step, click on the ‘Attributes per category’ tab.
  2. Select a category and scroll to the Offer section.
  3. Next to Fulfillment availability, click the + Add button.
    1. For Fulfillment channel code, set the field to DEFAULT (Click the dropdown field > Static values > DEFAULT). 
    2. For Quantity, select your stock field.
    3. For Handling time, if it takes you longer than 2 days to ship orders, fill in the number of days it takes you to ship orders out. (e.g. If it takes you 5 days to ship an order, fill in ‘5’). If it takes you less than 2 days to ship orders out, leave this field empty.
    4. If you have a shipping template in Amazon you’d like to use, map your shipping template ID in the Merchant Shipping Group field.
  4. Map any remaining mandatory fields to an appropriate corresponding field from your data. 
    1. If you're selling on Amazon US and the Item Type Keyword attribute appears in the Information to uniquely identify your product section, click the field and select Internal fields > recommended_browse_nodes.

  5. Repeat steps 1-4 for each of your categories.

    Tip: Click Auto-map fields to automatically map fields previously provided. Be sure to review the changes before clicking Save.
  6. Go to the Quality step.
  7. Review and resolve any items flagged with errors.

Amazon ships my products (AFN - Amazon Fulfilment Network / FBA - Fulfillment by Amazon)

Important: If you’re using our repricer (add-on), make sure you set the correct Amazon warehouse location for the Fulfillment channel code (e.g. AMAZON_EU). Do not map the Quantity field.

Failing to do this feeds the repricer incorrect data which blocks it from repricing affected items which decrease your won buy boxes.

  1. In the Build step, click on the ‘Attributes per category’ tab.
  2. Scroll to the Offer section. Next to Fulfillment availability, click the + Add button.
    1. Set Fulfillment channel code to the Amazon warehouse code (Click the dropdown field > Static values > [your relevant Amazon code]).
    2. If you're selling on Amazon US and the Item Type Keyword attribute appears in the "Information to uniquely identify your product" section, click the field and select Internal fields > recommended_browse_nodes.
  3. Map any remaining mandatory fields to an appropriate corresponding field from your data. 

  4. Repeat steps 1-3 for each of your categories.

    Tip: Click Auto-map fields to automatically map fields previously provided. Be sure to review the changes before clicking Save.
  5. Go to the Quality step.
  6. Review and resolve any items flagged with errors.
Important: Some attributes are required by default according to Amazon documentation. These attributes might not make sense for your products, but must be mapped to list your products. In this case, click the dropdown field and select a relevant static value, or map the most appropriate field from your import. 

Step 6: Fulfill GPSR and DSA requirements

Step 6: Fulfill GPSR and DSA requirements

The European Union (EU) has introduced new GPSR and DSA requirements for online platforms, including marketplaces.

To ensure your products comply with GPSR on Amazon, follow these steps. 

  1. To start, you must check and ensure GPSR and DSA requirements are added to your Amazon Seller account. You can do this by following the steps outlined in this Amazon article.
  2. You’ll need project fields to populate the Manufacturer’s email or Electronic Address and Responsible person’s email or Electronic Address  attributes.  If you haven’t imported these fields yet, follow these steps:
    1. In Channable, go to Setup. At the Edit column of [your import], click Edit mapping > Setup project fields
    2. Click + Add project field. For ‘Name’, fill in "dsa_responsible_party_address" For ‘Type’, keep this at the default Text. Click Save & import to add your field. 
    3. Click + Add project field. For ‘Name’, fill in "gpsr_manufacturer_reference_email_address"  For ‘Type’, keep this at the default 'Text'. Click Save & import to add your field. 
  3. In [Your Amazon channel], go to the Build step and click on the Attributes per category tab.
  4. Scroll to the Safety & Compliance heading and map the following fields:
    1. At Manufacturer's Email or Electronic Address, map the field gpsr_manufacturer_reference_email_address.
    2. At Responsible Person’s email or Electronic Address, map the field dsa_responsible_party_address.
  5. Repeat step 3 in for your remaining categories.
Tip: Click auto-map to automatically fill in these fields. 
  1. Click Save.
  2. Go to the Rules step and click the + icon to create a new rule. Name it “Fill gpsr_manufacturer_reference_email_address”. 
  3. Fill in the rule:

If all

Then take gpsr_manufacturer_reference_email_addressand search for value in brand


  Search for value in (part of) field Use replacement value

1

2

[use brand name here]

[use brand name here]

[manufacturer’s email]

[manufacturer’s email]

  1. Click Save rule.
  2. Click the + icon to create a new rule. Name it “Fill dsa_responsible_party_address”. 
  3. Fill in the rule:

Ifall

Then take dsa_responsible_party_address and set to value [YOUR EMAIL ADDRESS]

  1. Click Save rule.

Step 7: Connect to Amazon

Step 7: Connect to Amazon

To both send your listings and check them for errors, you need to connect your channel to your Amazon seller central account.

Important: Nothing will change in your Amazon account - any existing listings stay exactly the same until you activate.
  1. Go to Settings.
  2. At Linked seller account, click Select seller account. 
  3. Select an existing Amazon seller account, or add a new seller account.
    1. If adding a new seller account:
      1.  for Connection type, select Amazon.
      2. For Label: Name your connection
      3. For Region: Choose Europe or North America.
      4. Click Connect with Amazon. 
  4. We'll redirect you to your Amazon Seller account to log in with your credentials and accept permissions.

Step 8: Test your channel setup

Step 8: Test your channel setup

Testing your channel setup helps you check your channel setup and listings with Amazon before you publish them.

To test your setup, click Test channel setup.

Tip: You can test your setup as many times as needed. Learn more.

Step 9: Activate your channel

Step 9: Activate your channel

Important: Amazon processes data more slowly between 12:00–17:00 UTC. For best results, change your schedule settings to run your channel outside this window. Runs that take longer than 2 hours will auto-stop and need to be restarted.
  1. Select the Settings step in [your Amazon channel].
  2. Click Activate API.
  3. Click Save.
  4. Click X to return to the Channel overview page.
  5. Click Run now to send your product listings to Amazon.
Note: The run time can take some time, depending on the amount of products you’re pushing.

Step 10: Review and fix listing errors

Step 10: Review and fix listing errors

Important: You might see a lot of errors on this page. Don’t worry - we display all possible errors to help you meet Amazon’s strict listing requirements.

Amazon has strict data requirements for product listings. This step explains how to check if your listings are live and how to review and fix issues preventing them from listing.

  1. Go to the Result step of your Amazon channel and click on the Feedback tab. This page displays all issues your product data has at a given moment, including errors (actively need resolving) and warnings (recommended to review)
  2. Return to the Overview tab. This page is an overview of your products and their listing status. Click the All dropdown to filter by status:
    • Active listings: Products successfully listed on Amazon
    • Inactive listings: Products listed on Amazon, but not active
    • Incomplete listings: Products missing information required to get listed 
    • No match found: Products not found in Amazon’s catalog
  3. Return to the Feedback tab and begin resolving issues, starting with submission errors.
    Tip: Resolving submission errors before listing errors can prevent the error from affecting other listings.
    1. See what caused the error by clicking on the red error code (in Description).
    2. Note the attribute causing the error (e.g. ‘Item Weight’) and click Go to attribute. This redirects you to the attribute you need to fix (at the top of the page)
    3. Re-map the field(s) causing the issue by selecting a static field (if available), a field from your project data, or entering a custom value to be applied across all products (manual value).
    4. Click Save.
  4. Repeat these steps for other errors.
  5. Click Run now to resend your products to Amazon.

Amazon needs time to process and list your products. The time this takes varies, depending on the number of products you're sending. In most cases, your listings should be live within 3 to 5 hours.

To see which listings are live in the meantime, you can perform a Dry run at any time. For the best chance of getting your products live, resolve as many submission errors as possible before doing this, as Dry runs clear submission errors which can only be retrieved again in later normal runs.

Important: Some listing state errors are caused by the older versions of the Amazon API (V1). Currently, these errors can’t be resolved with standard use of the API on the latest version (V2). Amazon is aware of this issue and is working on a fix.

What you can do for now:

Delete listings with the error by removing their SKUs from your channel. Wait 24 hours, then resubmit the listing.