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How can I add Swatch images to my Amazon Parent/Variant setup?

This is a Help Center article of Channable, the tool for product feed management and marketplace integrations. If you don't have an account yet, sign up for free or find out how Channable can help you integrate your online shop with Amazon.
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What are Swatch images?

Swatch images are the small thumbnails that appear on the parent page of a product on Amazon. You need to configure them for your variants, so in your Amazon Variants API in Channable.  As opposed to the main and additional images, the Swatch images are not configured in the Build step of the Amazon API. Instead, you can find it in the Attribute builder.

Note: Swatch images can only be configured for the categories Amazon supports Swatch Image URLs for. You can check if this is the case for the categories you use by either looking for the field in the Attributes step in Channable, or by downloading the inventory template for that category from your Amazon Seller Central.

How to configure Swatch images?

If the category you use supports Swatch Images, there is an attribute for the 'Swatch Image Url' in the Attributes step. Amazon has set the following requirements for the Swatch Image Url:

  • Images should have 72-pixels-per-inch resolution and be 30 pixels' maximum length (on the longest side).
  • The preferred file format is JPEG (.jpg).
  • When naming your image, please use the following convention: Product SKU + View Indicator (i.e., .swatch) + File Extension (i.e., .jpg). An example would be: \"15774.swatch.jpg\".
  • Save the image to your Web server and supply the URL to the image in this field (the 'Swatch Image Url' field).

You need to configure your image URL to meet the above requirements in order to successfully add it as a Swatch Image to your Amazon parent/variant setup. When you have the correct image URL as a field in Channable, you can connect it to the 'Swatch Image Url' field in the Attributes step of your Amazon Variant API.

Note: The attribute is named differently for each country, so depending on the country you need to look for a different attribute. The names of the attribute per country are as follows:
  • UK: "Swatch Image Url"
  • CA: "Swatch Image Url"
  • US: "Swatch Image Url"
  • DE: "Url Musterbild"
  • ES: "Dirección Url De La Imagen De Muestra"
  • FR: "Url D'Une Image Swap"
  • IT: "Url Immagine Campione"
  • MX: "Dirección Url De La Imagen De Muestra"
  • NL: "Url Staalafbeelding"