This article explains how to set up an Amazon channel in Channable to display product variants in a drop-down menu on Amazon and in your Amazon inventory.
Before you start, you’ll need:
- Valid EAN/GTINs for your products
- A Professional Amazon selling account (Required to sell on Amazon via channels)
- Permission from Amazon to sell a certain item or category
Good to know
- We refer to product identifiers as 'IDs' and 'Item group IDs’. These correspond to 'SKU' and 'Parent SKU' in Amazon's terminology.
- If selling in multiple countries: You’ll need to create a parent and child channel for each country.
- Selling a product not included in Amazon’s catalog: If your product isn’t already in the Amazon catalog, you must create a new product listing to add it.
1. Set up a Parent channel for Amazon
The ‘Parent’ product is the primary product to which ‘child’ products (variations of the parent product) belong.
Step 1: Create your Parent channel
Step 1: Create your Parent channel
- Go to Channels, click + Create channel and select Amazon V2.
- Select your Amazon V2 connection and set up your Parent Amazon channel:
- For ‘Name’, choose a name for your channel. (e.g. Parent UK)
- For ‘Unique ID per item’, select the field to pull your product's group ID data. (This is often ‘item_group_id’ or ‘parent_id’). This will be used as the Seller SKU for the parent in Amazon.
- For Amazon Country, select the country to advertise your listings.
- For ‘Listing requirement level’, select either ‘Product’ or ‘Offer & Product’ depending on your use case.
- For ‘Amazon error language’, select the language you’d like to receive error messages in.
- Click Continue.
Step 2: Categorize your products
Step 2: Categorize your products
- Go to the Categories step.
- Create categories for your listings. You can use ‘Smart Categorization’ to automatically match your items to a likely corresponding category on Amazon, copy categories from an existing Amazon channel, generate categories based on a category field, or create categories from scratch.
Note: Smart Categorization can’t always categorize all of your products. If this happens, you’ll need to manually categorize remaining products.
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Step 3: Create rules
Step 3: Create rules
In this step, you need to group your items so only the parent products remain. To do this, your child products (variants of the parent product), must include a field that ties them to the parent. (e.g. the item_group_id
field)
Important: If your import does not include a suitable field for this, you'll need to group your items yourself using a rule and create a new field to group them if necessary.
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- Go to the Rules step in [your Parent channel].
- Click the ‘+’ icon to create a new rule. Name it “Group items”. Fill in the following rule:
If all Then take item_group_id and group items |
- Click Save rule.
After this rule, you should have only 1 ‘Parent’ item per group of variant products.
Step 4: Map product attributes
Step 4: Map product attributes
- In [your parent Amazon channel], navigate to the Build step.
- In the ‘Shared attributes’ tab, make sure all fields are empty and unmapped. If a field is mapped, click Delete to remove it. Your tab should look like this:
- Click Save.
- Go to the ‘Attributes per category’ tab and select [your category].
- Scroll to the Variation theme section and do the following:
- For the Parentage level attribute, click the dropdown, select Static values and select the Parent field.
- For the Variation Theme attribute, click + Add, select Static values and select what you would like to theme your variants around. Common variation choices are COLOR, SIZE, and SIZE/COLOR.
- Scroll to the Offer section and set the attribute Skip offer to the static value True. (Click the dropdown field > Static values > True).
- Fill in any remaining attributes marked as required by Amazon. Mandatory attributes are represented with a .
- Click Save.
- Repeat these steps for each category.
- Go to the Quality step and review and resolve any items flagged with errors.
2. Set up a child/variant channel
The ‘child’ products are the variations of the primary ‘parent’ product. In other words, they’re the different color or size options of a product.
Step 1: Create your child channel
Step 1: Create your child channel
- Select your child Amazon channel.
- For ‘Name’, choose a name for your channel. (e.g. Child UK)
- For ‘Unique ID per item’, select the ‘id’ field to pull your product's ID data. (This is often ‘id’). This functions as the unique SKU for your variants.
- For Amazon Country, select the country to advertise your listings.
- For ‘Listing requirement level’, select either ‘Product’ or ‘Offer & Product’ depending on your use case.
- Click Continue.
Step 2: Categorize your products
Step 2: Categorize your products
- In [your child channel], go to the Categories step.
- Copy your categories from your Parent channel.
Step 3: Create rules to enrich, filter, and refine your product data
Step 3: Create rules to enrich, filter, and refine your product data
When your product data is incomplete or doesn’t match the format that Amazon requires, you need to use rules in Channable to make improvements. Create rules to optimize your products and meet Amazon’s listing requirements.
Step 4: Map product attributes
Step 4: Map product attributes
- In [your child channel], navigate to the Build step.
- In the ‘Shared attributes’ tab, map all mandatory fields to an appropriate corresponding field from your data.
- Click Save.
- Go to the ‘Attributes per category’ tab and select [your category]. Scroll to the Variation theme section.
- At the Child Parent Sku Relationship heading, click + Add and fill in the following attributes:
- For the Child Relationship Type attribute, click the dropdown, select Static values > Variation.
- For the Parent SKU attribute, click the dropdown and select item_group_id.
- For the Parentage level attribute, click the dropdown, select Static values > Child.
- For the Variation Theme attribute, click + Add, select Static values and choose what you would like to theme your variants around. Common variation choices are COLOR, SIZE, and SIZE/COLOR.
- At the Child Parent Sku Relationship heading, click + Add and fill in the following attributes:
- Click Save.
- Repeat these steps for each category.
- Go to the Quality step and review and resolve any items flagged with errors.
3. Activate your parent/child channels and check for errors
Step 1: Activate your channels
Step 1: Activate your channels
- Click Channel to return back to your channel overview page. Select the Settings step in [your parent channel].
- Click Activate API > Save.
- Click X to return to your Channel overview page.
- Click Run now to send your product listings to Amazon.
- Once your parent channel has run, check your Amazon Seller account to see if your parent products are visible. If they’re not, follow our troubleshooting guide.
- Back in Channable, click Channels and select the Settings step in the Edit column of [your child channel].
- Click Run now to send your product listings to Amazon.
Your Amazon seller account should look something like this:
Step 2: Check your listings for errors
Step 2: Check your listings for errors
You can go to the Result step of your Amazon channels to check if your product listings have errors. If a product has an error you can click on it to learn more about the cause and how to resolve it.
If your Amazon channel isn’t working as it should, consult our Amazon API troubleshooter article.