How to set up an Amazon channel

Step 1: Generate your Amazon API key

1. Log in to Amazon.
2. Go to Settings > Account info > Your merchant token. Make note of your seller ID and MWS authentication token, as you need it later.
3. Go to Settings > Apps and Services > Manage your Apps.
4. Click Authorize a new developer.
5. Fill in the developer information based on your Amazon region as follows:

6. Click Next. 

Step 2: Connect to Amazon

1. In Channable, go to Projects > [Your project] > Channels. 
2. Click + Create Channel, select Amazon and click + Add a new connection.
3. Click Amazon and fill in the requested information:  
   1. For Label: Name your connection
   2. For Seller ID: Enter your merchant token
   3. For Region: Choose Europe or North America.
4. Click Connect with Amazon. We redirect you to your Amazon Seller account to finalize the connection.

Step 3: Create your Amazon channel

1. Select your new Amazon channel.
   1. For ‘Name’, choose a name for your channel.
   2. For ‘Unique ID per item’, select a field to pull your product's ID data. (This is often ‘id’).
   3. For Amazon Country, select the country to advertise your listings.
   4. For ‘Listing requirement level’, select ‘Product and Offer’.
2. Click Continue.

Step 4: Categorize your products

1. Go to the Categories step.
2. Create categories for your listings. Use ‘Smart categorization’ to automatically match your items to a likely corresponding category on Amazon, generate categories based on a category field, or create categories from scratch.

Step 5: Create rules to enrich, filter, and refine your product data

When your product data is incomplete or doesn’t match the format that Amazon requires, you need to use rules in Channable to make improvements. Create rules to optimize your products and meet Amazon’s listing requirements.

Step 6: Map product attributes

1. Go to the Build step.
2. In the ‘Shared attributes’ tab, map fields to an appropriate corresponding field from your data. 
   1. Fill in either the External product ID or Merchant Suggested ASIN fields, depending on your use case.
   2. If you don't want to send price data, ignore the Purchaseable offer field.
      
      Important: The Type value for your External product ID is case sensitive, and must be ean, gtin, or upc. If you have EAN, GTIN, or UPC, you'll need to create a rule to convert it to lowercase.
3. Click Save. 
4. Repeat this for the ‘Attributes per category’ tab.
   1. If you're selling on Amazon US and the Item Type Keyword attribute appears in the "Information to uniquely identify your product" section, click the field and select Internal fields > recommended_browse_nodes.
5. Go to the Quality step and review and resolve any items flagged with errors.

Step 7: Fulfill GPSR and DSA requirements

The European Union (EU) has introduced new GPSR and DSA requirements for online platforms, including marketplaces.

To ensure your products comply with GPSR on Amazon, follow these steps. 

1. To start, you must check and ensure GPSR and DSA requirements are added to your Amazon Seller account. You can do this by following the steps outlined in this Amazon article.
2. You’ll need project fields to populate the Manufacturer’s email or Electronic Address and Responsible person’s email or Electronic Address  attributes.  If you haven’t imported these fields yet, follow these steps:
   1. In Channable, go to Setup. At the Edit column of [your import], click Edit mapping > Setup project fields
   2. Click + Add project field. For ‘Name’, fill in "dsa_responsible_party_address" For ‘Type’, keep this at the default Text. Click Save & import to add your field. 
   3. Click + Add project field. For ‘Name’, fill in "gpsr_manufacturer_reference_email_address"  For ‘Type’, keep this at the default 'Text'. Click Save & import to add your field. 
3. In [Your Amazon channel], go to the Build step and click on the Attributes per category tab.
4. Scroll to the Safety & Compliance heading and map the following fields:
   1. At Manufacturer's Email or Electronic Address, map the field gpsr_manufacturer_reference_email_address.
   2. At Responsible Person’s email or Electronic Address, map the field dsa_responsible_party_address.
5. Click Save.
6. Go to the Rules step and click the + icon to create a new rule. Name it “Fill gpsr_manufacturer_reference_email_address”. 
7. Fill in the rule:

8. Click Save rule.
9. Click the + icon to create a new rule. Name it “Fill dsa_responsible_party_address”. 
10. Fill in the rule: 
    

    Ifall Then take dsa_responsible_party_address and set to value [YOUR EMAIL ADDRESS]

11. Click Save rule.

Step 8: Activate your channel

1. In the Channable sidebar, click Settings. 
2. At ‘Status’ click Activate project, and Save.
3. Click Channels to return back to your Channel overview page. Select the Settings step in the Edit column of [your Amazon channel]. 
4. Click Activate API > Save.
5. Click X to return to the Channel overview page. 
6. Click Run now to send your product listings to Amazon.

Step 9: Check your listings for errors

You can go to the Result step of your Amazon channel to check if your product listings have errors. If a product has an error you can click on it to learn more about the cause and how to resolve it.

Step 1: Generate your Amazon API key

1. Log in to Amazon.
2. Go to Settings > Account info > Your merchant token. Make note of your seller ID and MWS authentication token, as you need it later.
3. Go to Settings > Apps and Services > Manage your Apps.
4. Click Authorize a new developer.
5. Fill in the developer information based on your Amazon region as follows:

6. Click Next. 

Step 2: Connect to Amazon

1. In Channable, go to Projects > [Your project] > Channels. 
2. Click + Create Channel, select Amazon and click + Add a new connection.
3. Click Amazon and fill in the requested information:  
   1. For Label: Name your connection
   2. For Seller ID: Enter your merchant token
   3. For Region: Choose Europe or North America.
4. Click Connect with Amazon. We redirect you to your Amazon Seller account to finalize the connection.

Step 3: Create your Amazon channel

1. Select your new Amazon channel.
   1. For ‘Name’, choose a name for your channel.
   2. For ‘Unique ID per item’, select a field to pull your product's ID data. (This is often ‘id’).
   3. For Amazon Country, select the country to advertise your listings.
   4. For ‘Listing requirement level’, select ‘Offer only’.
2. Click Continue.

Step 4: Categorize your products

1. In [your Amazon channel], go to the Categories step.
2. Create categories for your listings. Use ‘Smart categorization’ to automatically match your items to a likely corresponding category on Amazon, generate categories based on a category field, or create categories from scratch.

When your product data is incomplete or doesn’t match the format that Amazon requires, you need to use rules in Channable to make improvements. Create rules to optimize your products and meet Amazon’s listing requirements.

Step 6: Map product attributes

1. In [your Amazon channel], navigate to the Build step.
2. In the ‘Shared attributes’ tab, map fields to an appropriate corresponding field from your data. 
3. Click Save. 
4. Repeat this for the ‘Attributes per category’ tab.
   1. If you're selling on Amazon US and the Item Type Keyword attribute appears in the "Information to uniquely identify your product" section, click the field and select Internal fields > recommended_browse_nodes.
5. Go to the Quality step and review and resolve any items flagged with errors.

Step 7: Fulfill GPSR and DSA requirements

The European Union (EU) has introduced new GPSR and DSA requirements for online platforms, including marketplaces.

To ensure your products comply with GPSR on Amazon, follow these steps. 

1. To start, you must check and ensure GPSR and DSA requirements are added to your Amazon Seller account. You can do this by following the steps outlined in this Amazon article.
2. You’ll need project fields to populate the Manufacturer’s email or Electronic Address and Responsible person’s email or Electronic Address  attributes.  If you haven’t imported these fields yet, follow these steps:
   1. In Channable, go to Setup. At the Edit column of [your import], click Edit mapping > Setup project fields
   2. Click + Add project field. For ‘Name’, fill in "dsa_responsible_party_address" For ‘Type’, keep this at the default Text. Click Save & import to add your field. 
   3. Click + Add project field. For ‘Name’, fill in "gpsr_manufacturer_reference_email_address"  For ‘Type’, keep this at the default 'Text'. Click Save & import to add your field. 
3. In [Your Amazon channel], go to the Build step and click on the Attributes per category tab.
4. Scroll to the Safety & Compliance heading and map the following fields:
   1. At Manufacturer's Email or Electronic Address, map the field gpsr_manufacturer_reference_email_address.
   2. At Responsible Person’s email or Electronic Address, map the field dsa_responsible_party_address.
5. Click Save.
6. Go to the Rules step and click the + icon to create a new rule. Name it “Fill gpsr_manufacturer_reference_email_address”. 
7. Fill in the rule:

8. Click Save rule.
9. Click the + icon to create a new rule. Name it “Fill dsa_responsible_party_address”. 
10. Fill in the rule: 
    

    Ifall Then take dsa_responsible_party_address and set to value [YOUR EMAIL ADDRESS]

11. Click Save rule.

Step 8: Dry run and launch your API

1. Go to the Preview step and open the ‘Matched items’ tab.
2. Click Dry run to check if your channel is correctly feeding information to Amazon and your products are matched properly to the items in your Amazon account.
3. Click Activate API.

You can go to the Result step of your Amazon channel to check if your product listings have errors. If a product has an error you can click on it to learn more about the cause and how to resolve it.

Step 1: Generate your Amazon API key

1. Log in to Amazon.
2. Go to Settings > Account info > Your merchant token. Make note of your seller ID and MWS authentication token, as you need it later.
3. Go to Settings > Apps and Services > Manage your Apps.
4. Click Authorize a new developer.
5. Fill in the developer information based on your Amazon region as follows:

6. Click Next. 

Step 2: Connect to Amazon

1. In Channable, go to Projects > [Your project] > Channels. 
2. Click + Create Channel, select Amazon and click + Add a new connection.
3. Click Amazon and fill in the requested information:  
   1. For Label: Name your connection
   2. For Seller ID: Enter your merchant token
   3. For Region: Choose Europe or North America.
4. Click Connect with Amazon. We redirect you to your Amazon Seller account to finalize the connection.

Step 3: Create your Amazon channel

1. Select your new Amazon channel.
   1. For ‘Name’, choose a name for your channel.
   2. For ‘Unique ID per item’, select a field to pull your product's ID data. (This is often ‘id’).
   3. For Amazon Country, select the country to advertise your listings.
   4. For ‘Listing requirement level’, select ‘Offer only’.
2. Click Continue.

Step 4: Categorize your products

1. In [your Amazon channel], go to the Categories step.
2. Create categories for your listings. Use ‘Smart categorization’ to automatically match your items to a likely corresponding category on Amazon, generate categories based on a category field, or create categories from scratch.

Step 5: Create rules to enrich, filter, and refine your product data

When your product data is incomplete or doesn’t match the format that Amazon requires, you need to use rules in Channable to make improvements. Create rules to optimize your products and meet Amazon’s listing requirements.

Step 6: Map product attributes

Step 6: Map product attributes

1. In [your Amazon channel], navigate to the Build step.
2. In the ‘Shared attributes’ tab, map fields to an appropriate corresponding field from your data. 
3. Click Save. 
4. Repeat this for the ‘Attributes per category’ tab.
   1. If you're selling on Amazon US and the Item Type Keyword attribute appears in the "Information to uniquely identify your product" section, click the field and select Internal fields > recommended_browse_nodes.
5. Go to the Quality step and review and resolve any items flagged with errors.

Step 6: Dry run and launch your API

1. Go to the Preview step and open the ‘Matched items’ tab.
2. Click Dry run to check if your channel is correctly feeding information to Amazon and your products are matched properly to the items in your Amazon account.
3. Click Activate API.

Step 7: Fulfill GPSR and DSA requirements

The European Union (EU) has introduced new GPSR and DSA requirements for online platforms, including marketplaces.

To ensure your products comply with GPSR on Amazon, follow these steps. 

1. To start, you must check and ensure GPSR and DSA requirements are added to your Amazon Seller account. You can do this by following the steps outlined in this Amazon article.
2. You’ll need project fields to populate the Manufacturer’s email or Electronic Address and Responsible person’s email or Electronic Address  attributes.  If you haven’t imported these fields yet, follow these steps:
   1. In Channable, go to Setup. At the Edit column of [your import], click Edit mapping > Setup project fields
   2. Click + Add project field. For ‘Name’, fill in "dsa_responsible_party_address" For ‘Type’, keep this at the default Text. Click Save & import to add your field. 
   3. Click + Add project field. For ‘Name’, fill in "gpsr_manufacturer_reference_email_address"  For ‘Type’, keep this at the default 'Text'. Click Save & import to add your field. 
3. In [Your Amazon channel], go to the Build step and click on the Attributes per category tab.
4. Scroll to the Safety & Compliance heading and map the following fields:
   1. At Manufacturer's Email or Electronic Address, map the field gpsr_manufacturer_reference_email_address.
   2. At Responsible Person’s email or Electronic Address, map the field dsa_responsible_party_address.
5. Click Save.
6. Go to the Rules step and click the + icon to create a new rule. Name it “Fill gpsr_manufacturer_reference_email_address”. 
7. Fill in the rule:

8. Click Save rule.
9. Click the + icon to create a new rule. Name it “Fill dsa_responsible_party_address”. 
10. Fill in the rule: 
    

    Ifall Then take dsa_responsible_party_address and set to value [YOUR EMAIL ADDRESS]

11. Click Save rule.

Step 8: Check your listings for errors

You can go to the Result step of your Amazon channel to check if your product listings have errors. If a product has an error you can click on it to learn more about the cause and how to resolve it. 

You can download your results as CSV file to identify the products that don’t exist in Amazon’s catalog and create new products for them.

1. Log in to Amazon.
2. Go to Settings > Account info > Your merchant token. Make note of your seller ID and MWS authentication token, as you need it later.
3. Go to Settings > Apps and Services > Manage your Apps.
4. Click Authorize a new developer.
5. Fill in the developer information based on your Amazon region as follows:

6. Click Next. 

1. In Channable, go to Projects > [Your project] > Channels. 
2. Click + Create Channel, select Amazon and click + Add a new connection.
3. Click Amazon and fill in the requested information:  
   1. For Label: Name your connection
   2. For Seller ID: Enter your merchant token
   3. For Region: Choose Europe or North America.
4. Click Connect with Amazon. We redirect you to your Amazon Seller account to finalize the connection.

1. Select your new Amazon channel.
   1. For ‘Name’, choose a name for your channel.
   2. For ‘Unique ID per item’, select a field to pull your product's ID data. (This is often ‘id’).
   3. For Amazon Country, select the country to advertise your listings.
   4. For ‘Listing requirement level’, select ‘Offer only’.
2. Click Continue.

1. In [your Amazon channel], navigate to the Build step.
2. In the ‘Shared attributes’ tab at ‘External product ID’,  map the ‘Type’ field with the external ID used to identify your products (e.g. ean, upc), and the ‘ID’ field with the corresponding external product value ID (e.g. gtin, asin, ean). 
3. Click Save. 
4. Go to the Quality step and review and resolve any items flagged with errors.

When your product data is incomplete or doesn’t match the format that Amazon requires, you need to use rules in Channable to make improvements. Create rules to ensure each product has an external ID (e.g. ASIN, EAN, GTIN, UPC) field populated.

The European Union (EU) has introduced new GPSR and DSA requirements for online platforms, including marketplaces.

To ensure your products comply with GPSR on Amazon, follow these steps. 

1. To start, you must check and ensure GPSR and DSA requirements are added to your Amazon Seller account. You can do this by following the steps outlined in this Amazon article.
2. You’ll need project fields to populate the Manufacturer’s email or Electronic Address and Responsible person’s email or Electronic Address  attributes.  If you haven’t imported these fields yet, follow these steps:
   1. In Channable, go to Setup. At the Edit column of [your import], click Edit mapping > Setup project fields
   2. Click + Add project field. For ‘Name’, fill in "dsa_responsible_party_address" For ‘Type’, keep this at the default 'Text'. Click Save & import to add your field. 
   3. Click + Add project field. For ‘Name’, fill in "gpsr_manufacturer_reference_email_address"  For ‘Type’, keep this at the default 'Text'. Click Save & import to add your field. 
3. In [Your Amazon channel], go to the Build step and click on the Attributes per category tab.
4. Scroll to the Safety & Compliance heading and map the following fields:
   1. At Manufacturer's Email or Electronic Address, map the field gpsr_manufacturer_reference_email_address.
   2. At Responsible Person’s email or Electronic Address, map the field dsa_responsible_party_address.
5. Click Save.
6. Go to the Rules step and click the + icon to create a new rule. Name it “Fill gpsr_manufacturer_reference_email_address”. 
7. Fill in the rule:

8. Click Save rule.
9. Click the + icon to create a new rule. Name it “Fill dsa_responsible_party_address”. 
10. Fill in the rule: 
    

    Ifall Then take dsa_responsible_party_address and set to value [YOUR EMAIL ADDRESS]

11. Click Save rule.

1. Go to the Preview step and open the ‘Matched items’ tab.
2. Click Dry run to check if your channel is correctly feeding information to Amazon and your products are matched properly to the items in your Amazon account.
3. If you’re happy with the results, continue to the next steps. If you’re not happy, follow the steps in another section to troubleshoot.

1. In [your Amazon channel], return to the Categories step.
2. Create categories for your listings. Use ‘Smart categorization’ to automatically match your items to a likely corresponding category on Amazon, generate categories based on a category field, or create categories from scratch.

1. In the Channable sidebar, click Settings. 
2. At ‘Status:’ click Activate project, and Save.
3. Click Channels to return back to your channel overview page. Select the Settings step in [your Amazon channel]. 
4. Click Activate API > Save.
5. Click X to return to the channel overview page. 
6. Click Run now to send your product listings to Amazon. 

You can go to the Result step of your Amazon channel to check if your product listings have errors. If a product has an error you can click on it to learn more about the cause and how to resolve it.

Step 1: Generate your Amazon API key

1. Log in to Amazon.
2. Go to Settings > Account info > Your merchant token. Make note of your seller ID and MWS authentication token, as you need it later.
3. Go to Settings > Apps and Services > Manage your Apps.
4. Click Authorize a new developer.
5. Fill in the developer information based on your Amazon region as follows:

6. Click Next. 

Step 2: Connect to Amazon

1. In Channable, go to Projects > [Your project] > Channels. 
2. Click + Create Channel, select Amazon and click + Add a new connection.
3. Click Amazon and fill in the requested information:  
   1. For Label: Name your connection
   2. For Seller ID: Enter your merchant token
   3. For Region: Choose Europe or North America.
4. Click Connect with Amazon. We redirect you to your Amazon Seller account to finalize the connection.

Step 3: Create your Amazon channel

1. Select your new Amazon channel.
   1. For ‘Name’, choose a name for your channel.
   2. For ‘Unique ID per item’, select a field to pull your product's ID data. (This is often ‘id’).
   3. For Amazon Country, select the country to advertise your listings.
   4. For ‘Listing requirement level’, select ‘Offer only’.
2. Click Continue.

Step 4: Map external ID

1. In [your Amazon channel], navigate to the Build step.
2. In the ‘Shared attributes’ tab at ‘External product ID’,  map the ‘Type’ field with the external ID used to identify your products (e.g. ean, upc), and the ‘ID’ field with the corresponding external product value ID (e.g. gtin, asin, ean). 
3. Click Save. 
4. Go to the Quality step and review and resolve any items flagged with errors.

Step 5: Create rules to clean up ID data

When your product data is incomplete or doesn’t match the format that Amazon requires, you need to use rules in Channable to make improvements. Create rules to ensure each product has an external ID (e.g. ASIN, EAN, GTIN, UPC) field populated.

Step 6: Dry run and launch your channel

1. Go to the Preview step and open the ‘Matched items’ tab.
2. Click Dry run to check if your channel is correctly feeding information to Amazon and your products are matched properly to the items in your Amazon account.

Step 7: Troubleshoot missing products

1. Go to the ‘Matched items’ tab in the Preview step.
2. At the ‘All’ dropdown menu, select “No match found” and click Download as CSV. This downloads a CSV file containing the IDs of the items that don’t exist in your Amazon seller account. 

3. In the same dropdown, select “Active” and click Download as CSV to get a CSV file of your products that exist in Amazon’s catalog. This downloads a CSV file containing the IDs of the items that exist in your Amazon seller account.
4. Create a rule to exclude the IDs in the "No match found" CSV that don’t exist in Amazon’s catalog from your listings. Be sure to click Save.

Example: 

If id contains (the numbers from the downloaded CSV "No match found") 

Then exclude.

Step 8: Categorize your products

1. In [your Amazon channel], return to the Categories step.
2. Create categories for your listings. Use ‘Smart categorization’ to automatically match your items to a likely corresponding category on Amazon, generate categories based on a category field, or create categories from scratch.

Step 9: Map product attributes

1. In [your Amazon channel], navigate to the Build step.
2. In the ‘Shared attributes’ tab, map fields to an appropriate corresponding field from your data. 
3. Click Save. 
4. Repeat this for the ‘Attributes per category’ tab.
   1. If you're selling on Amazon US and the Item Type Keyword attribute appears in the "Information to uniquely identify your product" section, click the field and select Internal fields > recommended_browse_nodes.
5. Go to the Quality step and review and resolve any items flagged with errors.

Step 10: Fulfill GPSR and DSA requirements

The European Union (EU) has introduced new GPSR and DSA requirements for online platforms, including marketplaces.

To ensure your products comply with GPSR on Amazon, follow these steps. 

1. To start, you must check and ensure GPSR and DSA requirements are added to your Amazon Seller account. You can do this by following the steps outlined in this Amazon article.
2. You’ll need project fields to populate the Manufacturer’s email or Electronic Address and Responsible person’s email or Electronic Address  attributes.  If you haven’t imported these fields yet, follow these steps:
   1. In Channable, go to Setup. At the Edit column of [your import], click Edit mapping > Setup project fields
   2. Click + Add project field. For ‘Name’, fill in "dsa_responsible_party_address" For ‘Type’, keep this at the default 'Text'. Click Save & import to add your field. 
   3. Click + Add project field. For ‘Name’, fill in "gpsr_manufacturer_reference_email_address"  For ‘Type’, keep this at the default 'Text'. Click Save & import to add your field. 
3. In [Your Amazon channel], go to the Build step and click on the Attributes per category tab.
4. Scroll to the Safety & Compliance heading and map the following fields:
   1. At Manufacturer's Email or Electronic Address, map the field gpsr_manufacturer_reference_email_address.
   2. At Responsible Person’s email or Electronic Address, map the field dsa_responsible_party_address.
5. Click Save.
6. Go to the Rules step and click the + icon to create a new rule. Name it “Fill gpsr_manufacturer_reference_email_address”. 
7. Fill in the rule:

8. Click Save rule.
9. Click the + icon to create a new rule. Name it “Fill dsa_responsible_party_address”. 
10. Fill in the rule: 
    

    Ifall Then take dsa_responsible_party_address and set to value [YOUR EMAIL ADDRESS]

11. Click Save rule.

Step 11: Activate your channel

1. In the Channable sidebar, click Settings. 
2. At ‘Status:’ click Activate project, and Save.
3. Click Channels to return back to your channel overview page. Select the Settings step in [your Amazon channel]. 
4. Click Activate API > Save.

Step 12: Create a new channel to send products that don't exist in your seller account

1. Go to Channels and click + Add new channel. 
2. Select [your existing Amazon connection]. This redirects you to your new Amazon channel.
   1. For ‘Name’, choose a name for your channel. 
   2. For ‘Unique ID per item’, select a field to pull your product's ID data. (This is often ‘id’).
   3. For ‘Offer requirement level’, select ‘Product and offer”.
   4. For Amazon Country, select the same country you chose in your previous Amazon channel.
3. Click Continue.

Step 13: Create rules to exclude active items

Create a rule to exclude the items listed in the “Active” items CSV file you downloaded.

Step 14: Categorize your products

1. Go to the Categories step.
2. Create categories for your listings. Use ‘Smart categorization’ to automatically match your items to a likely corresponding category on Amazon, generate categories based on a category field, or create categories from scratch.

Step 15: Create rules to enrich, filter, and refine your product data

When your product data is incomplete or doesn’t match the format that Amazon requires, you need to use rules in Channable to make improvements. Create rules to optimize your products and meet Amazon’s listing requirements.

Step 16: Map product attributes

1. Navigate to the Build step.
2. In the ‘Shared attributes’ tab, map fields to an appropriate corresponding field from your data. When you’re done, click Save. 
3. Repeat this for the ‘Attributes per category’ tab.
4. Go to the Quality step and review and resolve any items flagged with errors.

Step 17: Activate your channel

1. In the Channable sidebar, click Settings. 
2. At ‘Status’ click Activate project, and Save.
3. Click Channels to return back to your channel overview page. Select the Settings step in [your Amazon channel]. 
4. Click Activate API > Save.
5. Click Back to return to the channel overview page. 
6. Click Run now to send your product listings to Amazon.

Step 18: Check your listings for errors

You can go to the Result step of your Amazon channel to check if your product listings have errors. If a product has an error you can click on it to learn more about the cause and how to resolve it.