Title Optimizer

The Title Optimizer improves your product titles for Google Shopping based on search demand (what customers often search for).

By optimizing your product titles with relevant keywords and attributes, the Title Optimizer can improve your listing quality and performance.

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Why title optimization matters

Product titles that include high-intent keywords and attributes are key to displaying products to the right shoppers at the right time. They’re one of the key elements Google considers when displaying items in search results.

Channable's Title Optimizer provides AI-powered suggestions to improve your product titles. Suggestions come from two sources:

• AI analysis of your product descriptions

• Attribute-based recommendations based on your product feed

Better titles mean your listings:

• Show up in more relevant search results

• Attract qualified traffic - (i.e. customers are more likely to follow through and purchase after clicking)

• Improve your campaign effectiveness without needing to raise bids

How the Title Optimizer works

Note: The Title optimizer helps you optimize your listings, but it can’t fix problems with your product data. To fix and optimize your product data for Google Shopping, set up a Google Shopping feed or API in Channable.

Click through the interactive demo below for a demonstration of the UI:

Element	Description
Title	This is how your product title is currently shown to consumers in your ads.
Preview	Shows how your product appears across the Shopping network.
Supplemental feed toggle	Indicates whether the optimized title has been fetched from the Supplemental Source and is active in your ads.
Title status	Reflects the length and quality of your title: – Great (green): 70–150 characters – Average (orange): 30–70 characters – Poor (red): Fewer than 30 characters
Keyword suggestions	Suggestions to improve your title. These come from: – AI (marked with an icon), based on your product description – Product attributes in your feed (non-AI)