# Labelizer

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**Important:** Labelizer Lite is available with the CSS Standard plan. To use these labels in your Google Ads campaigns, you also need the Insights feature, which is part of the Core Pro plan. Learn more about [our pricing plans](https://app.gitbook.com/s/8y3q10FnokmlpzYq3YPS/manage-your-subscription/channables-pricing-plans). 
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The Labelizer automatically assigns performance-related labels to your products based on performance data from your Google Ads account and the Labelizer number of clicks and Labelizer target ROAS set in Channable. 

These labels can be used to structure and optimize your Performance Max campaigns to help you reduce ad spend and get more out of your top performing products.

### What are Labelizer labels?

Labels are a way to organize the products you’re listing on Google Shopping into distinguishable and meaningful groups. They’re a strategic tool often used in Google Ads campaigns to help guide:

* Campaign structures
* Bidding strategies
* Budget
* Reporting
* Segmenting

[Learn more about labels in Google Ads](https://support.google.com/google-ads/answer/2475865?hl=en)

### Labelizer labels

As part of our integration with Producthero, our CSS is currently using Producthero’s performance segmentation labels: Heroes, Sidekicks, Zombies and Villains. 

<figure><img src="https://825581969-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbBY5zPT0WiTFQ8xha2EA%2Fuploads%2FNY2MXZPCDB4FmQhBKyYa%2Funknown.png?alt=media&#x26;token=aafb3af1-934b-4989-b659-447988141bb0" alt=""><figcaption></figcaption></figure>

* **Heroes**: Your top-performing products
* **Sidekicks**: Products that perform well, but at a lower volume (potential for growth)
* **Villains**: Products that aren’t performing well enough to justify current costs
* **Zombies**: Products that barely receive impressions or clicks (essentially not being shown)

### How it works

<figure><img src="https://825581969-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbBY5zPT0WiTFQ8xha2EA%2Fuploads%2Fd8BA7X8RYP6xlIzkVi2E%2Funknown.png?alt=media&#x26;token=54b46309-2b3d-4f41-b22a-d734ddc866a2" alt=""><figcaption></figcaption></figure>

Your labels are assigned based on the recommended segmentation metrics for your Labelizer number of clicks and Labelizer target ROAS (Return on Ad Spend).&#x20;

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**Tip:** You can adjust ROAS and clicks thresholds by[ setting up an Insights dashboard](https://helpcenter.channable.com/hc/en-us/articles/25950203989394-Insights-for-Ads).
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**Example:**

* IF Clicks is higher or equal to 30, AND ROAS (%) is higher or equal to 400, the product is a **Hero**
* If Clicks is higher or equal to 30, AND ROAS (%) is below 400, the product is an **Villain**
* IF Clicks is below 30, AND ROAS (%) is higher or equal to 400, the product is a **Sidekick**
* IF Clicks is below 30, AND ROAS (%) is below 400, the product is an **Zombie**