Insights for Ads

Who can use this feature:
You need the Core Pro plan in your Channable subscription to use this feature.

The Insights feature helps you optimize your ads and listings by measuring them against performance data. We currently support product performance and cost-per-click insights for bol Ads, Google Ads, and Amazon Ads.

Dashboard overview
Total ad sales & cost graph
Segmentation
Available metrics
Segmentation table

Dashboard overview

Items: Total amount of items included in your Insights
Ad sales: Total revenue from your ads
Conversions: Number of people who viewed, clicked and purchased from your ad
Impressions: The number of times your ads were viewed

Clicks: The number of clicks on your bol ads
Cost: Total cost of running your bol ads
CPC (Cost-per-click): Average cost per click on your ads
ROAS: Return on Ad Spend: Revenue generated for each dollar spend on your ads

Total ad sales & cost graph

The total ad sales & cost graph provides an overview of your ad sales relative to costs over time.

X-axis: the date range
Y-axis: the total costs

Tip: Hover your cursor over a date to view the exact figures for that date.

Segmentation

Insights categorizes your ad listings into segments based on performance metrics to give you a clear view of product performance. By default, your products are segmented based on clicks and ROAS % (Return on Ad Spend). You can change this by clicking Edit.

Tip: Customize your product segmentation and what success looks like for you by clicking Edit, selecting from the available metrics, filling in your benchmarks, and clicking Save.

Performance labels

We use performance metrics and thresholds to filter your products into the following groups:

Stars: Top-performing products
Potentials: Products that perform well, but at a lower volume (potential for growth)
Underperformers: Products that aren’t performing well enough to justify current costs
Invisibles: Products that barely receive impressions or clicks (essentially not being shown)

These groups and labels are assigned based on the set segmentation metrics. By default, this is clicks and ROAS % (Return on Ad Spend).

Example:

IF Clicks is higher or equal to 30, AND ROAS (%) is higher or equal to 400, the product is a Star
If Clicks is higher or equal to 30, AND ROAS (%)is below 400, the product is an Under Performer
IF Clicks is below 30, AND ROAS (%) is higher or equal to 400, the product is a Potential
IF Clicks is below 30, AND ROAS (%) is below 400, the product is an Invisible

Tip: If you have the Insights plan, you can use these labels to create rules that dynamically adjust your listings when they meet certain criteria, helping you focus on top-performing products.

Pie charts

These pie charts illustrate how your top, potential, invisible and worst performing products are doing overall, based on:

Ad sales: Revenue received from your ads
Cost: Total ad spend
Number of items: Your total products

Note: Products that aren’t currently live on the marketplace are excluded in these charts.

Changing segmentation metrics

To change performance segmentation metrics, click Edit in Segmentation or in your dashboard settings (Setup > Setup Insights > Settings > Segmentation).

Available metrics for Google Ads

Note: Google Ads supports Profit on Ad Spend (POAS) tracking, but you'll need to set this up manually.

Metric 1	Metric 2
Clicks	ROAS % Conversions Conversion value
Conversions	ROAS % POAS %
Impressions	ROAS % POAS %
Cost	Conversions % Conversion value %

Available metrics for bol Ads

Metric 1	Metric 2
Clicks	ROAS % Ad sales Conversions
Conversions	ROAS %
Impressions	ROAS %
Cost	Conversions Ad sales

Available metrics for Amazon ads

Metric 1	Metric 2
Clicks	ROAS % Ad sales Units sold
Units sold	ROAS %
Impressions	ROAS %
Spend	Units sold Ad sales

Segmentation snapshot

Here you can view a historical overview of your product performance segments (Stars, Potentials, Underperformers and Invisibles)

Banners at these dashboards highlight significant changes. For example, a major shift in Underperformers or Stars, to alert you to investigate possible effects from dashboard setting changes or campaign performance. To view the changes, click View changes in the banners.

To view data for a specific date range, click the calendar input at Date comparison.

Availability of data

New dashboards: Data is available from the day the dashboard is created. The charts become visible 7 days later, after some data has been collected.
Existing dashboards: Data is available starting from June 20, 2025, or from the dashboard's creation date, if later than June 20, 2025.

Available metrics

The metrics available to track and use in rules (if you have the Insights & Analytics plan) depend on the channel:

Dashboard type	Available metrics
Amazon Ads Dashboards	Ad Sales Units Sold Impressions Clicks Spend CPC ROAS CTR ACOS
bol Ads Dashboards	Impressions Clicks CPC Average CPC CTR (click through rate) Conversions Conversion_rate Sales Cost ACOS ROAS Direct conversions Indirect conversions
Google Shopping Performance Dashboards	Conversion value Conversions Impressions Clicks CPC Cost Revenue on Ad Spend (ROAS) Profit on Ad Spend (POAS) Gross Profit Net Profit CTR (Click-through rate) Search Impression Share Search Absolute Top Impression Share Search Click Share

Segmentation table

This dashboard provides an overview of performance metrics for each segment.

Click View to see the products part of that segment
Click View all items for a complete overview of all your items across all segments

Customizing your table

Adding and removing columns:

Click the Select columns icon to edit what you want to include in your table, and how you want to format it.

Sort in ascending/descending order

You can sort your products by a specific metric or filtering type (e.g. cost) in ascending or descending order by clicking the up and down arrows next to the metric or type.

Downloading Insights data

Note: This is only available with the Insights & Analytics plan.

Click Download as CSV in the bottom of your table.

Using Insights in rules

You can use performance data from Insights to create rules to refine and automate your ad strategy.

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