Use Insights in rules

You can use any active Insights Dashboard fields (metrics) in the Rules step. You can use these Insights metrics to make calculations and create labels based on the performance data from your ads and listings. 

The fields that you can use in rules are based on the type of dashboard (channel-specific) that you set up.

To use these Insights fields in the Rules step, follow these steps: 

1. Set up an Insights Dashboard.
   1. At Date range setting, select an option. 
   2. At Date range, select an option. 
2. Once you’ve completed the set up, go to Dashboard > Insights to view your data.  
3. Go to [your channel] > Rules. 
4. To use one of these fields in your rule, select a field in your IF or THEN statement and select your Insights dashboard. 
   
   For example, let’s create a ROAS-specific rule for your well-performing products in your channel:
   
   IF ‘ROAS’ is greater than ”500”
   THEN take ‘custom_label_1’ and set it to value “ROAS 500%”
   
   Note: You may need to add new project fields to use in your rules. For example, if you don't have custom label fields ‘custom_label_1’, you can add them.
5. Create more rules to add labels for your normal and bad performers.

Example: ROAS for Google Ads

Calculate ROAS: ROAS = Revenue / Ad Cost

1. Create a new Insights dashboard for Google Shopping and select 1 month as the rolling date range.
2. Create a ROAS-specific rule for your top, average, and worse-performing products in your Google Shopping feed: for example, If “ROAS” is greater than ”500”, then take “custom_label_1” and set it to value “ROAS 500%”. Then continue creating rules for your normal and bad performers.
3. Go to your Google Ads account. Your custom labels will be visible in Google Ads and you can now assign a higher “max CPC” to your good performers and a lower “max CPC” to your bad performers, giving you greater control over your ad spend!