# How to verify your Insights data in Google Ads

In this article, you’ll learn how to create a custom Google Ads report to verify the data you see in your Insights dashboard. Comparing these reports side-by-side can help you identify discrepancies and ensure your data is accurate.

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### <i class="fa-clipboard-list-check">:clipboard-list-check:</i> Before you start

**You’ll need**

* The Google Ads customer ID used in your Insights setup (can be found in Connection settings)

**Good to know**

* The date range you set for your custom report must exactly match the range in your Channable Insights dashboard
* If filtering by country: Your Google Ads Feed label contains the ISO alpha-2 two-letter country code (e.g. US, NL, IT). If your labels don’t follow this format, your country filter in Channable won’t work.
* The Overview page in Google Ads doesn’t filter by specific feed labels or merchant center IDs, so it’s not an accurate representation of performance.

<details>

<summary><strong>Understanding Feed Labels vs. Country of Sale</strong></summary>

In Google Ads, products are often grouped by a Feed Label (e.g., NL or IT). While you might use these labels to target specific countries, Google Ads treats Feed Label and Country of Sale as two different dimensions.

Example:

* When you create a Feed label in Google Ads using a two-letter country code, Google identifies it as the Country of Sale.&#x20;
* If your Feed label is named something more complex, like ‘Italy\_Spring\_Collection’ instead of ‘IT’, Channable’s country filter might not pull your data correctly.

</details>

{% stepper %}
{% step %}

### Create a new report in Google Ads

1. Log in to your Google Ads account.
2. In the sidebar, go to **Campaigns**.
3. Click the **Insights and reports** dropdown and select **Report editor**.
4. Click **+ Create report**.
   {% endstep %}

{% step %}

### Match your Insights filters to your report

To verify your Insights data, your Google Ads report must use the same filters as your Channable Insights dashboard. <br>

1. **Set your date range.** Click the date range picker and choose the same date range you’re using in Channable.
2. **Choose a report type:**
   * For numerical data, select an option in the **Table** section.&#x20;
   * To check plotted data or compare graphs, pick **Line chart** under **Time series**.
3. In the search bar, enter the metric you want to measure on. We recommend **Conv. value** (conversion value).

{% hint style="info" %}
**Note:** Some metrics are abbreviated (e.g. conv. value  instead of conversion value)
{% endhint %}

4. In the search bar, add filters to your report based on your setup in your Insights dashboard in Channable.&#x20;
   * If your Insight dashboard doesn’t filter by anything, add **Item ID**
   * If your Insight dashboard filters by merchant ID, add **Merchant center ID**
   * If you want to add a country filter (where your products are being advertised), add the **Country of sale** filter.

{% hint style="info" %}
**Note:** If your data doesn’t appear, check your Feed Labels in Google Ads to ensure they use the two-letter alpha-2 code (e.g. NL, US)
{% endhint %}

6. Your table will update to reflect your product performance related to that specific metric. Review your table to see performance for your selected metrics.&#x20;

{% hint style="warning" %}
**Important:** There might be a small difference between the table and your Insights data due to conversion delays. We recommend waiting 1 day for a more accurate idea.
{% endhint %}
{% endstep %}
{% endstepper %}

### Troubleshooting

If your filters are identical and you’ve accounted for the 24-hour sync delay but the numbers are still different:&#x20;

1. Check your feed label: Make sure the label in Google Ads is exactly two letters
2. Verify the ID: Double-check that the Merchant Center ID matches the one used in Insights

If neither of those are the problem, contact [Support](https://www.channable.com/contact). In your message, include a screenshot of both your Insights view and Google Ads report (including filters).