# How to verify your Insights data in Google Ads

In this article, you’ll learn how to create a custom Google Ads report to verify the data you see in your Insights dashboard. Comparing these reports side-by-side can help you identify discrepancies and ensure your data is accurate.

***

### <i class="fa-clipboard-list-check">:clipboard-list-check:</i> Before you start

**You’ll need**

* The Google Ads customer ID used in your Insights setup (can be found in Connection settings)

**Good to know**

* The date range you set for your custom report must exactly match the range in your Channable Insights dashboard
* If filtering by country: Your Google Ads Feed label contains the ISO alpha-2 two-letter country code (e.g. US, NL, IT). If your labels don’t follow this format, your country filter in Channable won’t work.
* The Overview page in Google Ads doesn’t filter by specific feed labels or merchant center IDs, so it’s not an accurate representation of performance.

<details>

<summary><strong>Understanding Feed Labels vs. Country of Sale</strong></summary>

In Google Ads, products are often grouped by a Feed Label (e.g., NL or IT). While you might use these labels to target specific countries, Google Ads treats Feed Label and Country of Sale as two different dimensions.

Example:

* When you create a Feed label in Google Ads using a two-letter country code, Google identifies it as the Country of Sale.&#x20;
* If your Feed label is named something more complex, like ‘Italy\_Spring\_Collection’ instead of ‘IT’, Channable’s country filter might not pull your data correctly.

</details>

{% stepper %}
{% step %}

### Create a new report in Google Ads

1. Log in to your Google Ads account.
2. In the sidebar, go to **Campaigns**.
3. Click the **Insights and reports** dropdown and select **Report editor**.
4. Click **+ Create report**.
   {% endstep %}

{% step %}

### Match your Insights filters to your report

To verify your Insights data, your Google Ads report must use the same filters as your Channable Insights dashboard. <br>

1. **Set your date range.** Click the date range picker and choose the same date range you’re using in Channable.
2. **Choose a report type:**
   * For numerical data, select an option in the **Table** section.&#x20;
   * To check plotted data or compare graphs, pick **Line chart** under **Time series**.
3. In the search bar, enter the metric you want to measure on. We recommend **Conv. value** (conversion value).

{% hint style="info" %}
**Note:** Some metrics are abbreviated (e.g. conv. value  instead of conversion value)
{% endhint %}

4. In the search bar, add filters to your report based on your setup in your Insights dashboard in Channable.&#x20;
   * If your Insight dashboard doesn’t filter by anything, add **Item ID**
   * If your Insight dashboard filters by merchant ID, add **Merchant center ID**
   * If you want to add a country filter (where your products are being advertised), add the **Country of sale** filter.

{% hint style="info" %}
**Note:** If your data doesn’t appear, check your Feed Labels in Google Ads to ensure they use the two-letter alpha-2 code (e.g. NL, US)
{% endhint %}

6. Your table will update to reflect your product performance related to that specific metric. Review your table to see performance for your selected metrics.&#x20;

{% hint style="warning" %}
**Important:** There might be a small difference between the table and your Insights data due to conversion delays. We recommend waiting 1 day for a more accurate idea.
{% endhint %}
{% endstep %}
{% endstepper %}

### Troubleshooting

If your filters are identical and you’ve accounted for the 24-hour sync delay but the numbers are still different:&#x20;

1. Check your feed label: Make sure the label in Google Ads is exactly two letters
2. Verify the ID: Double-check that the Merchant Center ID matches the one used in Insights

If neither of those are the problem, contact [Support](https://www.channable.com/contact). In your message, include a screenshot of both your Insights view and Google Ads report (including filters).


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://helpcenter.channable.com/manage-improve-product-data/insights/insights-troubleshooting/how-to-verify-your-insights-data-in-google-ads.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.