How to verify your Insights data in Google Ads

In this article, you’ll learn how to create a custom Google Ads report to verify the data you see in your Insights dashboard. Comparing these reports side-by-side can help you identify discrepancies and ensure your data is accurate.

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Before you start

You’ll need

• The Google Ads customer ID used in your Insights setup (can be found in Connection settings)

Good to know

• The date range you set for your custom report must exactly match the range in your Channable Insights dashboard

• If filtering by country: Your Google Ads Feed label contains the ISO alpha-2 two-letter country code (e.g. US, NL, IT). If your labels don’t follow this format, your country filter in Channable won’t work.

• The Overview page in Google Ads doesn’t filter by specific feed labels or merchant center IDs, so it’s not an accurate representation of performance.

Understanding Feed Labels vs. Country of Sale

In Google Ads, products are often grouped by a Feed Label (e.g., NL or IT). While you might use these labels to target specific countries, Google Ads treats Feed Label and Country of Sale as two different dimensions.

Example:

• When you create a Feed label in Google Ads using a two-letter country code, Google identifies it as the Country of Sale.

• If your Feed label is named something more complex, like ‘Italy_Spring_Collection’ instead of ‘IT’, Channable’s country filter might not pull your data correctly.

1

Create a new report in Google Ads

1. Log in to your Google Ads account.

2. In the sidebar, go to Campaigns.

3. Click the Insights and reports dropdown and select Report editor.

4. Click + Create report.

2

Match your Insights filters to your report

To verify your Insights data, your Google Ads report must use the same filters as your Channable Insights dashboard.

1. Set your date range. Click the date range picker and choose the same date range you’re using in Channable.

2. Choose a report type:

   • For numerical data, select an option in the Table section.

   • To check plotted data or compare graphs, pick Line chart under Time series.

3. In the search bar, enter the metric you want to measure on. We recommend Conv. value (conversion value).

Note: Some metrics are abbreviated (e.g. conv. value instead of conversion value)

1. In the search bar, add filters to your report based on your setup in your Insights dashboard in Channable.

   • If your Insight dashboard doesn’t filter by anything, add Item ID

   • If your Insight dashboard filters by merchant ID, add Merchant center ID

   • If you want to add a country filter (where your products are being advertised), add the Country of sale filter.

Note: If your data doesn’t appear, check your Feed Labels in Google Ads to ensure they use the two-letter alpha-2 code (e.g. NL, US)

1. Your table will update to reflect your product performance related to that specific metric. Review your table to see performance for your selected metrics.

Important: There might be a small difference between the table and your Insights data due to conversion delays. We recommend waiting 1 day for a more accurate idea.

Troubleshooting

If your filters are identical and you’ve accounted for the 24-hour sync delay but the numbers are still different:

1. Check your feed label: Make sure the label in Google Ads is exactly two letters

2. Verify the ID: Double-check that the Merchant Center ID matches the one used in Insights

If neither of those are the problem, contact Support. In your message, include a screenshot of both your Insights view and Google Ads report (including filters).