# Why doesn't the data I see in Channable match my data in Google Analytics?

Google Analytics (GA) provides a comprehensive overview of your website traffic. However, Channable only displays the specific segment of data generated via Channable-tracked links. This article explains how to locate that data in GA to verify the accuracy of the metrics shown in our platform.

### Tracking code 

Channable identifies its traffic using a unique tracking code (e.g., `?channable=e1234.XsuTrWezY`). This code is automatically added to your URLs once the analytics connection is activated in Channable.

### Understanding data discrepancies 

You may notice differences between Channable and Google Analytics for two primary reasons:

* **Data sampling:** In cases with high traffic (high number of clicks), GA may use "sampling", where they calculate results based on a subset of data rather than the all the data. Learn more about this in [Google’s documentation](https://support.google.com/analytics/answer/2637192?hl=en).
* **Google Analytics 4** **attributed conversions :** Unlike Universal Analytics, Google Analytics 4 can update attributed conversions for up to 7 days after they are recorded. 

{% stepper %}
{% step %}
In Google Analytics Property, go to **Explore** and start a **new exploration**.

<figure><img src="/files/ab6669024511fb7636712d0eb9d8ac39fb7800ce" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Choose the correct date range. Set up Dimensions on 'Landing page + query string'. Choose the **Metrics** you would like to check (for example, Sessions and Transactions). Choose the metrics that you have imported at **Values**.

<figure><img src="/files/3418296e4da4dbe41a6c4fd4e39fdbb6248c9211" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Add the filter.

<figure><img src="/files/40652ff7de0e314868990d1b8e9323eac54d1b7d" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

{% hint style="warning" %}
**Important:** In Channable your Analytics data can be a maximum of 24 hours behind what you see in Google Analytics.
{% endhint %}


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