Why doesn't the data I see in Channable match my data in Google Analytics?

Understand why Channable metrics can differ from Google Analytics (GA), and how to verify Channable data in GA.

Google Analytics (GA) provides a comprehensive overview of your website traffic. However, Channable only displays the specific segment of data generated via Channable-tracked links. This article explains how to locate that data in GA to verify the accuracy of the metrics shown in our platform.

Tracking code

Channable identifies its traffic using a unique tracking code (e.g., ?channable=e1234.XsuTrWezY). This code is automatically added to your URLs once the analytics connection is activated in Channable.

Understanding data discrepancies

You may notice differences between Channable and Google Analytics for two primary reasons:

• Data sampling: In cases with high traffic (high number of clicks), GA may use "sampling", where they calculate results based on a subset of data rather than the all the data. Learn more about this in Google’s documentation.
• Google Analytics 4 attributed conversions : Unlike Universal Analytics, Google Analytics 4 can update attributed conversions for up to 7 days after they are recorded.

1

In Google Analytics Property, go to Explore and start a new exploration.

2

Choose the correct date range. Set up Dimensions on 'Landing page + query string'. Choose the Metrics you would like to check (for example, Sessions and Transactions). Choose the metrics that you have imported at Values.

3

Add the filter.

Important: In Channable your Analytics data can be a maximum of 24 hours behind what you see in Google Analytics.