# Why doesn't the data I see in Channable match my data in Google Analytics?

Google Analytics (GA) provides a comprehensive overview of your website traffic. However, Channable only displays the specific segment of data generated via Channable-tracked links. This article explains how to locate that data in GA to verify the accuracy of the metrics shown in our platform.

### Tracking code 

Channable identifies its traffic using a unique tracking code (e.g., `?channable=e1234.XsuTrWezY`). This code is automatically added to your URLs once the analytics connection is activated in Channable.

### Understanding data discrepancies 

You may notice differences between Channable and Google Analytics for two primary reasons:

* **Data sampling:** In cases with high traffic (high number of clicks), GA may use "sampling", where they calculate results based on a subset of data rather than the all the data. Learn more about this in [Google’s documentation](https://support.google.com/analytics/answer/2637192?hl=en).
* **Google Analytics 4** **attributed conversions :** Unlike Universal Analytics, Google Analytics 4 can update attributed conversions for up to 7 days after they are recorded. 

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In Google Analytics Property, go to **Explore** and start a **new exploration**.

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Choose the correct date range. Set up Dimensions on 'Landing page + query string'. Choose the **Metrics** you would like to check (for example, Sessions and Transactions). Choose the metrics that you have imported at **Values**.

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Add the filter.

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**Important:** In Channable your Analytics data can be a maximum of 24 hours behind what you see in Google Analytics.
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