You need the Core Pro plan in your Channable subscription to use this feature.
Insights tracks and provides detailed performance metrics for your ads and listings. It offers tools to help you make data-driven decisions, manage budgets, and automate strategic tasks like product segmentation, bid adjustments, and budget allocation.
Contents
Dashboard types
Depending on the channel and metrics you want to track (subject to channel), Insights hosts two dashboard types:
1) Insights for Ads (cost-per-click [CPC])
Provides granular, product-level performance data that helps you quickly identify your best and worst performing ads based on chosen metrics. You can also segment products based on performance.
Available for Google Ads, bol Ads and Amazon Ads.
Learn more about Insights for Ads.
2) Insights for orders (cost-per-sale [CPS])
Provides detailed, product-level performance data taking into account commissions and shipping costs to help you understand how your listings are performing on your marketplace. It requires an order connection.
| Marketplace | Commission data | Shipping data |
| AliExpress | No | Yes |
| Allegro | No | Yes |
| Amazon | Yes | Yes |
| Arise | No | Yes |
| Beslist | Yes | Yes |
| Bol | Yes | No |
| CDiscount | Yes | Yes |
| Check24 | No | Yes |
| eBay | Yes | Yes |
| Fnac | Yes | Yes |
| Fruugo | No | Yes |
| Galaxus | No | Yes |
| Kaufland | No | Yes |
| ManoMano | No | Yes |
| Mirakl | Yes | Yes |
| OTTO | No | Yes |
| Rakuten | No | No |
| Spartoo | No | Yes |
| TikTok | No | Yes |
| ToBeDressed | No | Yes |
| Veepee | No | Yes |
| Walmart | No | Yes |
| Wayfair | No | No |
| Wish | No | Yes |
| Zalando | No | Yes |
Learn more about Insights for orders.
Performance segmentation
You can segment your products based on performance when you set up an Insights dashboard for Shopping Ads. This is currently available for bol Ads, Amazon Ads, and Google Ads.
- How to set up Insights for Google Ads
- How to set up Insights for Amazon Ads
- How to set up Insights for bol Ads
- Using Performance Segmentation in rules and Google Ads
Insights in rules
You can use your ad and listings’ performance metrics in rules to make calculations and create labels. For example, you could set up a rule that assigns labels to your products based on their performance. Then you can use these labels in Google Ads to decide how to assign a CPC budget.