To start selling your products on the Allegro marketplace, you will need to have an Allegro seller account. If you don't have an Allegro seller account yet, you can sign up for a Seller Account on this page. Once you have established an Allegro seller account, you can connect with Channable.
Table of contents
- Preparation
- Create a new connection
- Create the API
- Create your product listings
- Send your product listings to Allegro
- Check your product listings for errors
Preparation
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Set up sales policies: Make sure you have established the policies, which can be found under sales settings in your allegro account. You will need the names of these policies during setup in Channable:
- A warranty policy
- A return policy
- Delivery settings
- Terms of Complaints policy
- Understand fees and commissions: gain insights on listing fees and sales commissions in order to better manage your sales strategy. Information on listing fees and sales commissions can be found here.
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Visit allegro's help center for international sellers: Before proceeding with the API setup, read through the basics about selling on allegro, account setup requests, and navigation tips here. Additionally, we recommend the following articles:
Step 1: Create a new connection
To create a new Allegro connection, follow the steps below:
- Start by navigating to the API page within your project and click on the “+Add new API” button. This action will redirect you to your company's connections page.
- On the connections page, select “+Add a new connection”.
- Search for the 'Allegro' connection by clicking through the pages, after finding the 'Allegro' connection, provide a label for this new connection.
- Click on “Connect with Allegro” You will be redirected to Allegro for the next step. Once redirected, log in using Allegro credentials.
After successfully logging in, the connection with Allegro is established and available for use! You will be brought back to the API setup.
Step 2: Create the API
Upon returning, you must select your new connection with Allegro and continue setting up your API.
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Configure API settings:
- Name your API
- Select the language of your API
- Choose the unique ID per item. (we recommend the 'id' field)
- Create API: Click on “Continue” to create the new Allegro API.
Step 3: Create your product listings
To set up your API, follow the steps outlined below. Click on each step to expand and view the detailed instructions, which will guide you through the entire process.
1. Categorization
For your product data to be created, your products need a category. Add categories to your products by using the generate categories feature, or create new categories from scratch.
- Smart Categorization: This feature automatically assigns categories to your products based on predefined criteria, simplifying the categorization process.
- Manual Categorization: Manually assign categories to your products by setting specific rules. You can create detailed filters to map each product to the correct category.
- Uncategorized Items: Review and categorize any items that remain uncategorized to ensure all products are properly organized.
2. Rules
Create different rules to optimize your product data. For examples, refer to our common rules support article for guidance.
- Rules Setup: Set up various rules to refine your product data. This can include filtering, modifying, or enhancing data fields to meet marketplace requirements.
3. Build step
The Build step in Channable allows you to configure all necessary attributes for your items, ensuring your product data aligns with marketplace requirements. This step is crucial for successful product listings and avoiding errors.
3.1 Overview
- Access the Build step: Start by accessing the centralized interface of the Build step. This is where you will manage and map all product attributes.
- Identify mandatory and optional Fields: Mandatory fields are highlighted in pink, indicating they are essential for listing your products. Optional fields are marked in orange and can be filled based on specific needs.
3.2 Populate Shared Attributes
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Fill Shared Attributes: Enter common details that apply to all products, such as EAN, prices, and titles. This step ensures uniformity in basic product information across your listings.
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Use static or dynamic Values:
- Static Values: Directly input values that remain constant, like brand name or manufacturer.
- Dynamic Values: Utilize fields that automatically update based on linked data, ideal for variables like stock levels or prices.
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Use static or dynamic Values:
After you have filled in the desired values for the Shared attributes, continue to the Category specific attributes below.
3.3 Specify Category-Specific Attributes
- Select product category: Choose the relevant category for your product, such as clothing or furniture.
- Input Category - specific attributes: Fill in attributes that are specific to the selected category, such as size for clothing or dimensions for furniture. This step helps in fine-tuning your listings according to category requirements. Here you can again use static or dynamic values.
4. Quality step
The quality step provides instant feedback on setup quality, highlighting mandatory and optional errors to ensure your product data meets the marketplaces' standards.
Actions
- View items: See products with specific issues.
- View in build: Redirects to the build step to map missing information.
- Set categories: Directs to the categories step to categorize items.
- Show source: Available for ID fields, directing to the settings step.
5. Preview step
The preview step displays mapped attributes for multiple items, highlighting errors before exporting to the marketplace.
Features
- Search & filter: Find specific products or filter by error message/category.
- Item overview: Shows all items to be exported; it can filter to show only items with errors.
- Detailed product preview: Displays missing information and dynamic actions to correct errors.
Checklist for finalizing attributes
- Review shared attributes: Ensure all mandatory shared attributes are filled.
- Review category-specific attributes: Ensure all mandatory category-specific attributes are filled.
- Check for errors: Correct any red-marked fields.
6. Result step
The result tab provides an overview of your API setup outcomes, including successful uploads, errors, and a preview of the products to be listed. This tab ensures your product data is correctly processed and identifies any issues that need resolution.
- Overview: The result tab shows the status of your product listings, highlighting errors and issues for detailed insights.
- Preview products: Displays an overview of products to be sent to the marketplace, allowing verification of correctly filled attributes.
- Successful: Lists products successfully processed and ready for listing, confirming compliance with marketplace requirements.
- Errors: Identifies errors during processing, providing detailed information to troubleshoot and resolve issues.
Optional tabs like repricer errors, repricer event history, stock updates, and fulfillment updates appear only if relevant to the API you are using. Click here to read more about the Result step.
Additional Requirements for Allegro
The following information is specific to Allegro, we discuss per tab what you should look out for.
Item Tab
- Currency: Ensure the currency matches the market you are targeting (e.g., Poland ⇾ PLN).
Delivery and Shipping tab
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Handling Time: Allegro uses specific formats for handling time. Accepted values are:
You can manually fill in a fixed handling time for all your products in the Build-step.
Format Handling Time PT0S Immediately PT24H 24 hours PT2D 2 days P3D 3 days P4D 4 days P5D 5 days P7D 7 days P10D 10 days P14D 14 days P21D 21 days P30D 30 days P60D 60 days
Images and Descriptions
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Formatting descriptions: Allegro requires descriptions to use HTML. To avoid errors, ensure your descriptions include the following HTML tags:
HTML Tag Usage <h1>
Title <h2>
Subtitle <p>
Paragraph <ul>
Bullet Points <ol>
Numbered List <li>
List Items <b>
Bold Text
Additional Options
- Selling Policies: In the 'After sales services' tab, you can submit your selling policies. Allegro will link your products to the policies set up in your Allegro seller account using the policy names. To ensure each product is linked to the correct policy, fill in the names of each policy in their appropriate fields by creating a manual value. If you use multiple selling policies, add new fields in your import mapping and fill in the policy names using dynamic rules.
Additional information
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Leaving fields empty: Allegro will automatically fill in a specific set of fields if they are left empty. For example, the field 'Selling mode format' will be set to “BUY_NOW” if the submitted field is empty. Similarly, if the 'Publication starts date' is left blank, Allegro will interpret this as “Offer will be activated immediately”.
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Parent/Child Structure: Allegro manages parent/child structures based on the product information included in your listings. You do not need to set up anything in Channable to create grouped listings.
Following these guidelines will help you make sure your Allegro listings are set up correctly and in line with their requirements.
Step 4: Send your products to Allegro
Almost there, your product listings are ready to be sent. If you have not activated your project, go to Settings> Project settings on the left-hand side of the screen and click 'activate project'. After, go back to the APIs overview and go to “Your Allegro API Name” > Settings, where you activate the API by selecting “Activate API”. After you have completed this step, navigate back to the APIs overview and select the blue “Run now” button to send your product listings to Allegro.
Step 5: Check your product listings for errors
To check for errors, navigate to the Result page of the API > Errors tab, where you see which product listings have errors. By clicking on the specific, it will display more information on what is causing the error.
Common Errors and Solutions
To help you efficiently handle common errors when using Channable with Allegro, we’ve detailed some typical errors and their solutions below. This table provides clear, actionable steps to resolve these issues.
Error Type | Description | Solution |
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VALIDATION ERROR | Generated by Allegro to prevent repeated exporter runs for preventable errors (e.g., empty price fields or wrong HTML tags). |
Fix the associated data shown in the error message to resolve this issue. Allegro has a specific set of HTML features that it supports, as described here. Allegro expects the description to be in HTML format, so removing all HTML will not resolve the issue. |
Channable VALIDATION ERROR | Generated by Channable to prevent repeated exporter runs for preventable errors. | Fix the associated data shown in the error message to resolve this issue. |
PARAMETER_MISMATCH | Occurs when the EAN-/GTIN-code is already known on Allegro, but an attribute submitted does not match Allegro's expected value. | Change the attribute value to the suggested value shown in the error message. |
CATEGORY_MISMATCH | Similar to Parameter Mismatch, but for categories. Allegro expects an item in a specific category, but a different category is submitted. | Change your category setup to match the correct value shown in the error message. |
Attribute Value Error | Channable tries to create a new allowed value for an attribute, but Allegro indicates the value is already known with different capitalization or spacing. | Modify the attribute value to match the values in Allegro's “allowed values” list, including capitalization and spacing. |
By following these guidelines and using the table above, you can ensure that your Allegro listings are properly configured and free of errors, leading to a smoother integration process with Channable.