To create Shopping ads for Google in your Google Merchant Center you can either export a feed or send your products via an API. This article covers sending ads to the Merchant Center with our Google Shopping API.
IMPORTANT: Your Shopping Ads connection might expire after using it for a while. This will result in a 'failed API' with an error message. To refresh your connection, follow the steps in this article.
1. Create a Google Merchant Center account
The first step is to create an account for the Google Merchant Center on https://merchants.google.com.
2. Create a new API in Channable
Next, go to APIs in the left menu in Channable and click 'Add new API':
To create an API for Shopping Ads, you need a direct connection between your Channable and Merchant Center account. Therefore, click on 'Add a new connection' and select 'Google Shopping'. After saving this new connection you are redirected to the Merchant Center which means the connection is made. Return to Channable to select your Google Shopping connection and click 'Continue'.
3. Set up and activate the Google Shopping API
Now you are able to set up the necessary categories, rules and mapping. When this is all done, just activate the API in the settings to send your ads to the Merchant Center!