What can I configure for Shopping Ads in Channable?
Shopping Ads provides you with a way of structuring your product ads in different campaigns, ad groups, and product groups which helps you manage their CPC and targeting. The overall structure is as follows:
A campaign is divided into ad groups, which are then split up into product groups. Each product group contains one or more ads, where 1 ad equals 1 unique product from your Merchant Center.
With a Shopping Ad generator in Channable, you can configure several elements for each of the above parts of the Shopping Ad structure:
Campaigns
Ad groups
Product groups
Negative keywords
- Campaign name - Campaign country - Daily budget
- Ad group name - Standard max CPC*
Up to 4 levels of product group subdivisions
You can only configure negative keywords for Shopping Ads. Search results are based on your product information from your product data in Merchant Center, not keywords.
IMPORTANT: The CPC is only sent once: the first time you activate and run the Shopping Ad generator, or when a new Ad Group gets created by the generator. After that, you can manage your CPC in Google Ads manually.
IMPORTANT II: If you've made any changes or deleted campaigns in your Ads account that have resulted in an error within Channable, please refer to this article for a possible solution to the error. If the proposed solution doesn't resolve your issue, please contact our technical support department.
Further resources
Helpful links
For more information about setting up Shopping Ads and configuring these elements, take a look at the Google Shopping Ads section.
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