I want to use Target ROAS but I don’t see the option. How do I do that?

The Target ROAS bidding strategy requires conversion information from the campaign, so the campaign needs to exist on Google and have conversion data before you can make use of it.

More details about the Target ROAS bidding strategy

More details about the Target ROAS bidding strategy can be found here: https://support.google.com/google-ads/answer/6268637?hl=en

The tool only uses the bidding strategy to create new campaigns. Therefore, we don’t support Target ROAS in the tool.