To configure your campaign, navigate to the campaigns step, which will take you to the campaigns configuration tab.
Note: there is an additional tab at the top of the campaigns tab which will let you manage the targeting.
General settings of the campaigns step
First, under "Campaign name settings" you can choose to either create a new campaign or choose an existing campaign.
- If you select create new campaign, you can input the campaign name you want under "Campaign name". The name of this campaign can be dynamic: you can use the values of fields from your feed. For example, if you use the field 'brand' in campaign name, you can create campaigns for each brand in your feed.
- If you select choose existing campaign you can choose from campaigns that already exist in your Google Ads account under "Campaign name". Note that you can only choose campaigns that have not been created by Channable, i.e. only campaigns that are manually created in your Google Ads account. When pushing a generator to an existing campaign, Channable will add the ad groups to what's already in the existing campaign unless the name of an ad group pushed by Channable is exactly the same as a pre-existing (i.e. manually added) ad group in the existing campaign. In the last case, we will overwrite this ad group.
Next, under ''campaign type'' you can choose your campaign type. In this option you can determine if you only want your ads to appear in the Google search or/and also on the Google Display network.
Next, under ''daily budget'' you can choose a daily budget, in the local currency of your account, for each campaign based on your advertising goals and the average amount you're comfortable spending each day. As for the Default Max CPC we recommend you modify this value to your liking within your Google Ads account and use our feature to set a minimum default.
Last, in the targeting tab you can add targeting to your ads. The targeting that you set up is sent once by Channable when an ad is created. If you change the targeting after that in Google Ads it will not be overwritten by Channable. More information about targeting can be found here.
General settings of the ad groups step
First, under "Ad group name" choose a name for the group of items that will be in a campaign. The name of this ad group can also be dynamic: you can use the values of fields from your feed. For example, if you use the field 'sub category' as ad group name, you can create Ad Groups for each sub category in your feed.
Next, choose a Default Max CPC, this is the maximum cost you would like to pay every time someone clicks on your ads. You can choose between a static value or a dynamic field to set up the Default Max CPC. You can use the value option to setup one default value for all ads that will be created. For example, all ads can be created with a default value of "0.01". You can use the dynamic option to specify a field for each item in which the default value can be found. Different items will now receive different default values. Note that if you are creating ads on for example a brand level, the dynamic field might contain multiple values. In that case you can choose to keep either the lowest or highest CPC value.
Important: The Default Max CPC is setup once when a new ad is created, after that you can edit the CPC value in Google Ads. For existing ads Channable will never overwrite the CPC value after the initial setup.
Continue building your ad templates here.
Multiple ad group generators
Sometimes you want to create multiple ad groups for the same ads but with different keywords or vice versa. For example: if you want to create an ad group with exact keywords, and another one with a lower default CPC for broad keywords and negative exact keywords. For these situations and more we offer an advanced ad group feature, that can be enabled for your account.
Please contact us if you want this feature enabled for your account.