> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/manage-improve-product-data/rules-bulk-edit-and-enrich/how-to-use-actions-then-in-rules/rule-action-add-utm-google-tracking.md).

# Rule action: Add UTM / Google tracking

Used for: adding UTM parameters to track the performance of your products in your Google Analytics.

Used in: "THEN"-statements and "ELSE"-Statements.

Channable has a rule to easily add UTM parameters to your product links. This way you can add the UTM parameters of your choice, giving you the option to filter on these parameters in the Google Analytics account of your webshop.

Which values you choose to add as parameters to your URL is up to you, but below you can see an example of how to set up your parameters (this tells you that the visitors came from a Google Shopping feed created in Channable).

<figure><img src="https://content.gitbook.com/content/u8whzIfip72Kvn3M1bsc/blobs/dLWvdXWKJ7EUI83NGnJ7/channable_rules_what%20does%20each%20rule%20do%20rule%20add%20utm%20google%20tracking%200.png" alt=""><figcaption></figcaption></figure>

If you save this rule, your URLs should look something like this screenshot:

<figure><img src="https://content.gitbook.com/content/u8whzIfip72Kvn3M1bsc/blobs/OFj6TCIktA5j1ehVWryu/channable_rules_what%20does%20each%20rule%20do%20rule%20add%20utm%20google%20tracking%201.png" alt=""><figcaption></figcaption></figure>


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://helpcenter.channable.com/manage-improve-product-data/rules-bulk-edit-and-enrich/how-to-use-actions-then-in-rules/rule-action-add-utm-google-tracking.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.