> For the complete documentation index, see [llms.txt](https://helpcenter.channable.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpcenter.channable.com/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-best-practises.md).

# Amazon Ads Best Practises

With our Amazon Ads connection, you can easily create dynamic Sponsored Products ad campaigns for Amazon. This article contains best practices for using our Amazon Ads tool.

### Campaign structure

Using a combination of both automatic and manual campaigns will result in the best advertising results. Start with an automatic campaign to gather performance data to use in more specific manual targeting campaigns.

<figure><img src="https://content.gitbook.com/content/F8GepmoSonQRG6RnHOxJ/blobs/znIZm05OyYWteYjR2ulE/21018637333138" alt=""><figcaption></figcaption></figure>

### Create keywords in an automatic campaign

In an automatic campaign, Amazon will try out a variety of keywords for your ads. Amazon gathers this performance data on these keywords and optimizes them for you. The performance data of all your keywords will be made available. Channable will download this into our tool once a day, right before your channel runs.

{% hint style="info" %}
It is recommended to always start with an automatic type of campaign. Having an automatic campaign active for two weeks gives Amazon time to gather enough performance data to create specific targeting keywords for manual campaigns.
{% endhint %}

### Manual campaign for better-performing keywords

After your automatic campaign has gathered data, you can use this data to create a manual targeting type campaign. Divide manual campaigns into specific advertising goals (for example, relevant product targets or top-performing keywords).

This allows you to set budgets according to performance for certain products or keywords. The more precise the match on keywords, the higher the bid should be.

### Automation rules

Based on the performance data we fetch from Amazon, you can utilize automation rules to move keywords that perform well to manual campaigns that have higher budgets. How to set up automation rules can be found [here](/list-advertise/amazon/manage-and-optimize-amazon-ads/automation-rules-for-amazon-ads.md).


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://helpcenter.channable.com/list-advertise/amazon/manage-and-optimize-amazon-ads/amazon-ads-best-practises.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.