With our Amazon Ads connection, you can easily create dynamic Sponsored products ad campaigns for Amazon. This article contains best practices for using our Amazon Ads tool.
Campaign structure
Using a combination of both automatic and manual campaigns will result in the best advertising results. Starting with an automatic campaign to gather performance data to use in more specific manual targeting campaigns.
Create keywords in an automatic campaign
In an automatic campaign, Amazon will try out a variety of keywords for your ads. Amazon gathers this performance data on these keywords and optimizes them for you. The performance data of all your keywords will be made available. Channable will download this into our tool once a day, right before your channel runs.
Therefore it's recommended to always start with setting up an automatic type of campaign. Having an automatic campaign active for two weeks gives Amazon time to gather enough performance data for you to create specific targeting keywords for manual campaigns.
Manual campaign for better-performing keywords
After your automatic campaign has gathered data on the performance of your automatic campaign, you can use this data to create a manual targeting type campaign. It's smart to divide manual campaigns into specific advertising goals, for example, relevant product targets or great-performing keywords.
This means you can set your budget according to your wishes based on the performance of certain products or keywords. The more precise the match on keywords is going to be, the higher the bid should be.
Automation rules
Based on the performance data we fetch from Amazon, you can utilize the automation rules to move keywords that perform well to manual campaigns that have higher budgets. How to set up automation rules can be found here.