Amazon Ads Common Errors

With our Amazon Ads connection, you can easily create dynamic Sponsored Products ad campaigns for Amazon. This article goes through the most common errors you might encounter when setting up Amazon Ads and how to solve them.

Channable Errors

For the Amazon Ads platform, we undertake a validation process on our end, which can result in Channable errors. The validation is based on Amazon's established guidelines and logic. The following are error codes you could encounter.

Error Code	Explanation	Solution
EMPTY	A required field is left empty.	Provide a value or filter items with empty values.
TOO_LONG	The field character limit has been exceeded.	Provide a shorter value in that field.
TOO_HIGH	The value in this field exceeds the range of accepted values.	Provide a lower value within bounds in that field.
TOO_LOW	The value in this field is below the accepted range of values.	Provide a higher value within bounds in that field.
EMPTY_DYNAMIC_FIELD	A dynamic field is used but contains no value.	Use rules to either provide a value or exclude this item.
INVALID_TYPE	The expected data type is not matched. For instance when providing a non-numeric value like the currency code for a numeric field such as the Daily budget.	Use rules to ensure only the values of the expected type are present. For instance, if the expected type is numeric, remove the currency characters, and make sure there’s only one delimiter for decimals.
INVALID_CHARACTER	One or more illegal characters are used in this field. See Amazon’s documentation on keyword character constraints and entity name constraints: https://advertising.amazon.com/API/docs/en-us/reference/concepts/limits#keyword-character-constraints and https://advertising.amazon.com/API/docs/en-us/reference/concepts/limits#entity-name-character-constraints	Remove the characters not allowed by Amazon.
PARENT_ERROR	There is an error with the parent entity. Check the parent error for more information.	Solve the parent error.

Amazon Errors

After running the generator and validating the entities on Channable's side, Amazon will validate the ads themselves. If there is something wrong with the ads, Amazon will send these errors to Channable. These are some errors from Amazon you could encounter.

Error Code	Explanation	Solution
AD_INELIGIBLE	The value of unique_field we provided to Amazon is not eligible. Amazon does not specify why, but the common causes are: - The Unique Id per product does not match the id field used when listing the product on Amazon Seller Central. - The product identified by Unique Id per product is not yet available in the marketplace (it can take up to 1h). - The product identified by Unique Id per product is actually not eligible for advertising in that marketplace (for instance: medicine or medical products).	Double-check that you are providing the right field for Unique Id per product and rerun the ads channel. If the problem persists, we can try to look for the product’s ASIN and check the eligibility through the API, but Amazon does not provide much detail about why it is not eligible.
QUOTA_EXCEEDED	You have too many entities of the same type within your account. See the following Amazon articles on these limits. Entity limits Service limits and quotas Rate-limiting in the API	Remove or archive some items in your Amazon Advertising account for the selected marketplace and rerun the generator.
NON_ARCHIVED_QUOTA_EXCEEDED	Same as above.	Same as above.