# Creating an Amazon Ads connection

With our Amazon Ads channel, you can easily create dynamically sponsored product ad campaigns for Amazon. Sponsored ads target shopping queries or products that occupy high-visibility placements on Amazon. This article will help you get started setting up your Amazon Ads connection.

### Creating an Amazon Ads connection

Start by creating an Amazon Ads generator. This will hold all your Amazon campaigns for a specific country.

Since the connection manages *all advertising accounts*, only one connection is needed for your company to access all your countries. If you use a *Manager account*, all the child accounts will also be accessed with the same connection.

{% stepper %}
{% step %}

### Go to the Amazon Ads section and add the channel

Click on + Add Amazon Ads channel.

![Create Amazon ads channel.png](/files/dea4eda97ed27b198755cea39a91f4591c2dcb48)
{% endstep %}

{% step %}

### Add a new connection

Click on + Add a new connection.

![](/files/0a927881f41170b7fc70a2442dff314f4cd3865c)
{% endstep %}

{% step %}

### Select Amazon Ads and connect

Select Amazon Ads and give the connection a clear name. This label is an internal reference and won't be pushed to Amazon. Then, click on Connect with Amazon ads.

![](/files/70bb80d55fc9e19aa358de6c207b94affa7e2f08)

You will be redirected to Amazon's Login with the Amazon portal. Sign in to your Amazon account and accept that Channable will get access to your account for advertising purposes.

![](/files/55fadc0ef0569323dd731a3115c7a774c3d68272)
{% endstep %}
{% endstepper %}

{% hint style="warning" %}
When setting up a connection for Amazon Ads, the connection will grant access to all profiles accessible to that user. If you make the connection with a manager profile, it will provide access to multiple advertising profiles that might not be relevant to the specific company it was set up for.
{% endhint %}

After signing in and accepting terms you will be redirected to our tool. The Amazon Ads connection is now created, and you can use the connection in your Amazon Ads channel.

You can now go to the [next article](/list-advertise/amazon/manage-and-optimize-amazon-ads/how-do-i-set-up-my-amazon-ads-channel.md) to set up your Amazon Ads sales channel!


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