What is the difference between the automatic and manual campaign targeting type for Amazon Ads
With our Amazon Ads connection, you can easily create dynamic Sponsored Product ad campaigns for Amazon. This article explains the differences between Automatic and Manual campaigns for the Amazon Ads generator in Channable.
An Amazon Ads channel can contain multiple campaign generators. It's recommended to have a combination of campaign types for the best results. There are two campaign types to choose from: automatic and manual.
Automatic Campaigns
For automatic campaigns, Amazon takes on most of the targeting decisions. Key points:
You cannot add positive keywords for targeting.
Amazon will test different keywords and report their performance.
Amazon fine-tunes keywords over time to try to achieve optimal performance.
You can add negative keywords to prevent your ads from showing for specific search terms.
Manual Campaigns
Manual campaigns give you full control over targets. Key points:
You can add both positive and negative targets.
You choose which keywords or products to target instead of relying on Amazon.
It is recommended to run an automatic campaign for at least two weeks first so Amazon can gather performance data you can use to inform manual targeting.
You can use the data from your automatic campaigns' Search Term Report (in your Amazon Ads account) to identify the best keywords or products to target in manual campaigns.
Moving Keywords from automatic to manual campaigns
You can automate moving keywords from automatic campaigns to manual campaigns based on performance using automation rules. More information about automation rules can be found here: Automation Rules for Amazon Ads
