Creating Google Text Ads image extensions

Image extensions allow you to upload rich, relevant visuals to complement your existing Text Ads. These images drive performance with compelling visuals and can be added on Ad group level through Channable, for both Responsive Search Ads and Dynamic Search Ads.

Format requirements

The image(s) you plan to add as an image extension should follow the requirements seen below.

Aspect ratio

Aspect ratio	Required
Square (1x1)	Yes
Landscape (1.91x1)	Optional, but recommended

Image resolution

Aspect ratio	Minimum pixels	Recommended pixels
Square (1x1)	300x300	1200x1200
Landscape (1.91x1)	600x314	1200x628

File formats

• PNG

• JPG

• Static GIF

Maximum file size

5120 KB

Create Google Text Ads image extensions

Navigate to Text Ads > Ad groups > Build > Image extensions and follow the steps below to add image extensions to your Google Text Ads.

Important: Make sure your image URL's are imported as an 'Image' field. You can check or adjust this by navigating to Setup > Project fields > Your image project field > Edit.

1

Enable image extensions

Click Use image extensions to enable the option to add image extensions to the selected ad group.

2

Add images

Add your images by selecting either a dynamic field or adding a static value in the form of a URL. Note that there should be at least one Square image.

Image extensions can also be copied from other Ad Generators by clicking Copy image extensions and following the given steps. A maximum of 20 image extensions can be added per ad group.

3

Preview the results

After running the generator, you're able to preview the results by navigating to Preview > Image extensions.

Image extensions in the Google interface

When it comes to adding image extensions, Channable is in charge of uploading and creating the image extensions on Google. This means it's not possible to create them manually through Google’s interface.