Setting up a Responsive Ad template

Creating your Google Ads is done in the campaigns and Ad groups steps of your generator. To set up the main part of your ad navigate to the Ad templates tab within the Ad groups step.

What are Responsive Ads?

Responsive ads are ads that are created by Google Ads using the information provided by you. Instead of setting up an entire ad you setup multiple assets such as headlines and descriptions. Google Ads then uses these assets to create different versions of your ads by mixing the headlines and descriptions. Google Ads also tests the different versions of your ads to learn which ones perform best. In other words, your ads are automatically adapted to the consumer's search terms.

Setting up main templates

In the Ad templates tab you can click on the "New responsive ad template" button which will create a new main template. You can create a maximum of 3 main responsive ad templates.

1

Create a new main template

• Click the "New responsive ad template" button to create a new main template.

• You can create up to 3 main responsive ad templates.

2

Add headlines and descriptions

• It is mandatory to provide at least 3 headlines and 2 descriptions.

• You can add up to 15 headlines and 4 descriptions by clicking "Add headline" and "Add description".

• While filling in assets you can use dynamic fields and keyword insertion to use item information and further customize ads. For keyword insertion details see: How do I use keyword insertion in an Ad template?

3

Pin assets (optional)

• To ensure an asset always appears in a specific position, pin it.

• In Channable, click the plus (+) icon on an asset and choose "Pin to position".

• A smaller popup appears where you select the position to pin the asset to.

4

Preview combinations

• After adding headlines and descriptions you can preview different combinations in the top right corner of the ad template.

• Click the "Refresh" button to see a new combination of the assets you have set up.

Setting up backup templates

If you add dynamic fields to your Google Ads templates it might happen that the maximum number of characters of some fields is reached. For instance, the maximum length of 'Headline 1' is 30 characters. For other limits of the main templates, see What kind of ads do you create?

To circumvent errors for these limits you can add Backup templates to your main templates. These backup templates function as a backup in case fields in primary templates exceed their maximum length. You can add up to four backup templates per main template and use these backup templates to ensure that you send correct ads to Google Ads every time.

1

Why use backup templates

• Backup templates handle cases where primary template fields exceed Google Ads character limits.

• They ensure ads sent to Google Ads remain valid.

2

How many backups

• You can add up to four backup templates per main template.