Configuring the Amazon Repricer – Help Center - Channable

This is a Help Center article of Channable, the tool for product feed management and marketplace integrations. If you don't have an account yet, sign up for free or find out how Channable can help you integrate your online shop with Amazon. Looking for information on the Repricer? Learn how Channable can help you win the buy box with the repricer.

Step 1 - Add the Amazon Repricer to your subscription

As the Repricer is a paid add-on, you need to add it to your current subscription before you can access and set up the Repricer. This article explains how you can add this add-on to your subscription. The costs are €49 per Repricer per country.

Step 2 - Repricer settings

After adding the Repricer to your subscription, navigate to API's > your Amazon API. You can activate your repricer under Settings of your Amazon API or put it on Dry-run status. With the Dry-run status, you can preview all the price updates that the repricer would perform without actually implementing the price changes on Amazon. When you are happy with your configuration and the previewed results, you can switch the repricer to active. The repricer updates will then be sent live to Amazon.

Important: If you are using a parent-child setup, the Repricer must be configured on the API used to send the child products to Amazon.

Step 3 - Reprice Rules

In the Rules step of the Amazon API, there is a separate tab for your Reprice rules:

Here, you can configure the parameters and strategy of the Repricer. Depending on the strategy, you can configure the following in a Reprice rule:

Reprice settings
Minimum/maximum price options
Do not compete with ('Competitor targeting' strategy only!)
Amazon options
Conditions

1. Reprice settings

In the Reprice settings part of a reprice rule, you can configure the following:

Rule name: The name that will show in the rule overview.
Strategy: Indicating which strategy you want to use for this rule. You can currently pick from the 'Buy box targeting' and 'Competitor targeting' strategies. If you want to know what these strategies mean, read this article for the Buy Box Targeting strategy, and this article for the Competitor targeting strategy.
Minimum price: This field indicates the lowest price the repricer can go to. You can select any price field you want here, for example a 'minimum_price' field you have calculated in the general Rules section.
Maximum price: This field indicates the highest price you want to use for repricing. We will never increase your price to a point higher than this.

Important: We always try to undercut the price of the competitor with the lowest price offer. If the lowest price among the competing offers changes (i.e. because the competitor with the lowest price stops selling the product or increases his price), we will increase your price accordingly. We increase your price up to the maximum price value you have set up in the repricer rule.

Price difference for undercut ('Competitor targeting' only): Here you can indicate the price difference used to undercut the competitors with a static amount. If you use the 'Buy box targeting' strategy, the price difference to undercut is 10 cents. Because the Buy box strategy continuously undercuts the price to try to get the buy box, this cannot be changed.
Wait time before price increase ('Buy box targeting' only): After you won the buy box, the repricer will start to increase the price once you have kept the buy box for a certain amount of time. It does this to try and win the buy box with the highest possible price. The default wait time is 72 hours, but you can change this time here. You can for example lower it if you want to aim for the highest price more aggressively. Note that increasing the price has a risk of losing the buy box. The value must be a whole number higher than 0 and lower than 505 hours.

2. Minimum/maximum price options

With these options, you can choose what happens in the repricer, either: 1) If there is no competition 2) If the price of the competition is below your minimum (competitor targeting), or 3) If the intended price update is below your minimum price (buy box targeting) The options are:

Go to standard price: The repricer will not reprice the item and the standard price will be send.
Go to minimum: The repricer will use the minimum price set in the Reprice settings.
Go to maximum: The repricer will use the maximum price set in the Reprice settings.

(The image above is an example of the buy box targeting)

Specifically for the 'Competitor targeting' strategy, there is an extra option for what to set up in 'If competition is below your minimum':

Compete with next best seller: The repricer will disregard the competitors that have too low prices for your minimum and will undercut the rest:

3. Do not compete with ('Competitor targeting' only)

If you use the 'Competitor targeting' strategy, you can configure parameters that indicate sellers you do not want to compete with. You can configure the following:

Sellers with a rating lower than: this field indicates that you do not want to compete with sellers who have a seller rating lower than the indicated rating.
Sellers with a review count lower than: this field indicates that you do not want to compete with sellers who have fewer reviews than the indicated amount.
Specific sellers: here, you can also add specific individual sellers you do not want to compete with. If you don't want to compete with a specific seller, you need to put in their Amazon seller ID.

In the example screenshot above, you will not compete with any sellers that have: a rating lower than 3.0, or a review count lower than 8, and you will not compete with the specific Amazon seller with ID '12345678'.

4. Amazon options

Here you can set up the Amazon-specific option 'Shipping price'. On Amazon it’s possible to charge separate shipping costs.

This option can be found in the Build step of the regular Amazon API as well, but the repricer will overrule those settings. Therefore, you also have the option to include them in your repricer rules.

To determine the ‘actual price’ of a product, Channable needs to take this shipping price into account. Because the shipping costs are set up in your Amazon seller account, we want you to indicate the shipping price in the repricer rules. If you don’t select a field, we assume shipping price = 0. This is especially important for the competitor targeting strategy, as illustrated by the example below.

Example

The Amazon terminology: 1. Listing price = Product price, 2. Landed price = Product price + Shipping costs

Your competitor sells a product for €10, and charges an additional €3 for shipping, making their landed price €13. You sell your product for €12 and don't charge separate shipping costs, so your landed price is €12.

Without taking shipping costs into account, the repricer would compare your listing price (12) to the listing price (10) of the competitor, and would therefore decrease your price to be lower than the competitor's price.

If we do take shipping costs into account, the repricer will compare your landed price (12 euro) to the landed price (13 euro) of your competitor. So, in this example your product price wouldn't be decreased.

5. Conditions

In the last part of the Repricer rule, you can set certain conditions. This will influence which products are used for this specific rule. Setting these conditions works similar to how you would include or exclude products with the 'IF'-condition of a regular rule.

By default, the repricer will include all products if you do not set any conditions. If you want to dynamically configure different repricer strategies, prices or other parameters for certain groups of products, you can use multiple Repricer rules in which you include the relevant products (and exclude the rest).

Note: The rules will be executed from top to bottom similar to how the categorization rules work. If a product is included in your first Repricer rule, it will not be taken into account for the second Repricer rule, even if the product meets the conditions set in both rules.

Step 4 - Check the results

Individual items

When configuring the Reprice rules, you can check how a rule affects individual items. To do this, go to the desired Reprice rule, click on 'Save rule' and then on 'Selected items' on the right-hand side. You will see a list of all the items impacted by this rule. When you click on a single item, you will see the item overview including the Competitors, the Repricer settings, the 'Do not compete with' settings (in case you opted to use the 'Competitor targeting' strategy) for that product and the event history:

The Competitors tab shows a list of prices of the different sellers on Amazon (including you) and whether you compete with the seller in question or not.
The Reprice settings show how the Reprice rule configures the parameters for this specific product: the minimum and maximum price, the strategy and the price difference for undercut.
The Do not compete with shows the parameters of sellers you do not want to compete with for this product ('Competitor targeting' strategy only).
The Event history shows the price changes that happened for the product. When you click on 'info' you can find more information about the reason of the price change.

Note: Do you encounter the 'Not received ASIN' error in the product preview? Please read this article for more information about this error.

Note on Errors in the Price preview: It can happen that there is an unusual amount of errors in the price preview that shows the buy-box status and competing prices per product. If this is the case and your project is currently running an export: please wait for the export to complete and check the errors again. They should be gone afterwards. If the high amount of error persists, please contact Channable support.

Repricer updates

You can also check what the Repricer updates will actually do in the Results step under 'Repricer event history'. In this overview, you will see all the recent price changes triggered by the Repricer. There are also different statuses:

Dry Run: If you still have the Repricer status on Dry-run, the individual updates will reflect this.
Sent: This means that this price is sent to Amazon.
Error: Channable encountered an error in sending the price update to Amazon.

Dashboard overview

Another way to check the current repricer statistics is by navigating to Dashboard > Repricer. Here you can see an overview of the repricer statistics, which you can also download a CSV by clicking on 'Download as CSV'. If you have multiple repricers or you want a detailed overview, you can click on that specific repricer under 'Channel' and you will only see the statistics of that channel in a table. You can also download this overview by clicking 'Download as CSV'.

It is possible to filter the items in the repricer previews (both the statistics preview and price rule preview), using one of the following filters:

No filter
Products with the buybox
Products without the buybox
Products that lost the buybox
Products that won the buybox
Products that are offline
Products with no data
Products with errors

Products with no data are the products that we don't have any repricer information about. This can, for example, be because the item is out of stock and therefore not live on Amazon at the moment. Another reason could be that the product is not matched by any price rule and therefore not tracked by the repricer.

The 'Products with errors'-filter currently only shows the errors where the EAN of the product is not the same EAN that Amazon uses. This means we cannot use the repricer on this product until you change the EAN to the one Amazon uses. More information about this error can be found here.

A big advantage is that you can also see the "repricer price" in these previews, which will help you compare your own prices with the current repricer prices in the blink of an eye. This will help you optimize your repricer setup even further.

Note: It will take some time before all data will properly show after activating the repricer. It is possible that the updates will still be incomplete when you check them shortly after activating the repricer.

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