Set up an Amazon Repricer

Set up Amazon Repricer rules, choose a pricing strategy, and review price updates.

Set up rules that keep Amazon prices competitive within your preferred limits.

Before you start

You'll need

• A minimum and maximum price for every product.
• The Repricer add-on in your subscription.

Good to know

Winning the Buy Box

• Amazon can assign several Buy Box winners to one product. Amazon controls which winner each shopper sees.
• Channable cannot see Amazon's Buy Box selection factors. A product can have the Buy Box even when you do not see it.
• Not every offer can win the Buy Box. Check eligibility in Seller Central. Learn more

• The Repricer doesn't run without minimum and maximum prices.
• The minimum price is your repricing threshold. The Repricer never prices products below it.
• Without competition, Channable sets the maximum price. This also applies when Amazon competes directly and you use the Buy Box targeting strategy.
• The Amazon Repricer supports offers for new products only. For second-hand products, it sends only the default price.

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1

Add the Amazon Repricer to your subscription

The Repricer is a paid add-on. It costs €49 per Repricer, per country.

1. Add the Repricer to your subscription. See Channable subscription add-ons.

2

Configure the Repricer status

Parent-child setups

For parent-child setups, set up the repricer on the child channel.

1. In a Channable project, go to Channels.
2. Click Settings in [your Amazon channel].
3. At Repricer status click Activate dry-run mode.
4. Review the previewed price updates. Dry-run does not update Amazon prices.
5. Once you're happy with the results, return to the Settings step and click Activate repricer.

Now that it's active, Channable can now send Repricer updates to Amazon.

3

Create Reprice rules

1. In your Amazon channel, go to the Rules step and click on the Reprice rules tab.
2. Click Create rule.
3. Fill in your repricer rule details:

   1. For Rule name, give your rule a descriptive name to help you identify it later.
   2. For Minimum price, select the field containing the lowest price you accept for an item for the repricer to reference.
   3. For Maximum price, select the field containing the highest price you accept for an item for the repricer to reference.
4. Click Create.

The Repricer undercuts the lowest-priced competitor. It can increase your price to the configured maximum when that price changes.

4

Design around your strategy

Set your rule's Reprice settings according to your goals:

Competitor targeting

Choose competitor targeting if you want to undercut selected competitors by a fixed amount without automatically pursuing the Buy Box.

Buy Box targeting

Choose Buy Box targeting if you want the Repricer to automatically adjust prices to win and retain the Amazon Buy Box.

Competitor targeting exclusive settings

Reprice settings

• For Price difference for undercut, set a fixed amount to undercut competitors.

Buy Box targeting uses a fixed €0.10 undercut.

Minimum/maximum price options

• For If there is no competition, select an action:

  • Go to standard price: No repricing; the standard price is sent.
  • Go to minimum: Use the minimum price set in Reprice settings.
  • Go to maximum: Use the maximum price set in Reprice settings.
• For If competition is below your minimum, select an action:

  • Compete with next best seller: Ignore competitors priced below your minimum and undercut the next valid competitor.
  • Go to standard price: No repricing; the standard price is sent.
  • Go to minimum: Use the minimum price set in Reprice settings.
  • Go to maximum: Use the maximum price set in Reprice settings.

Do not compete with

• For Sellers with a rating lower than, select the lowest rating from other sellers you're willing to compete with. If you want to compete with all other sellers, regardless of rating, leave it as - .
• For Sellers with a review count lower than: select the lowest review count from other sellers you're willing to compete with. If you want to compete with all other sellers, regardless of review count, leave it as - .
• For Specific sellers, click Exclude sellers to select the field containing the seller IDs you want to ignore competition with.

Amazon repricer options

• Shipping price: Select the field that contains your shipping price. The Repricer uses this price to calculate the landed price: product price plus shipping. If you don't select a field, it uses 0.

  Example

  A competitor's product costs €10, with €3 shipping. Their landed price is €13.

  Your product costs €12, with no shipping. Your landed price is €12.

  Without shipping prices, the Repricer compares €12 with €10 and lowers your price. With shipping prices, it compares €12 with €13 and keeps your price.

Conditions

Use conditions to control which products a Reprice rule applies to. They work like IF conditions in regular rules.

• By default, the repricer includes all products if no conditions are set.
• Use multiple Repricer rules with conditions to dynamically apply different strategies/prices to product groups.

Important: Rule order

Channable runs rules from top to bottom. A product included by one Reprice rule is not considered by later rules

Buy Box exclusive settings

Reprice settings

• For Price increase wait time, set the minimum time to hold your price after winning the Buy Box. Competitor price increases trigger updates immediately, otherwise, your price will increase during the daily project run once this wait time expires.

Minimum/maximum price options

• For If there is no competition, select an action:

  • Go to standard price: No repricing; the standard price is sent.
  • Go to minimum: Use the minimum price set in Reprice settings.
  • Go to maximum: Use the maximum price set in Reprice settings.
• For If the intended price update is below your minimum, select an action:

  • Go to standard price: No repricing; the standard price is sent.
  • Go to minimum: Use the minimum price set in Reprice settings.
  • Go to maximum: Use the maximum price set in Reprice settings.

Amazon repricer options

• Shipping price: Select the field that contains your shipping price. The Repricer uses this price to calculate the landed price: product price plus shipping. If you don't select a field, it uses 0.

  Example

  A competitor's product costs €10, with €3 shipping. Their landed price is €13.

  Your product costs €12, with no shipping. Your landed price is €12.

  Without shipping prices, the Repricer compares €12 with €10 and lowers your price. With shipping prices, it compares €12 with €13 and keeps your price.

Conditions

Use conditions to control which products a Reprice rule applies to. They work like IF conditions in regular rules.

• By default, the repricer includes all products if no conditions are set.
• Use multiple Repricer rules with conditions to dynamically apply different strategies/prices to product groups.

Important: Rule order

Channable runs rules from top to bottom. A product included by one Reprice rule is not considered by later rules.

5

Review results

Data can be incomplete shortly after you activate the Repricer. We recommend waiting at least 48 hours before reviewing your results.

You can review your Repricer results in 3 places.

Reprice rules

1. In Reprice rules, click on the rule you want to check.
2. In the footer, click Selected items.
3. Click on an item to view its competitor data, Repricer settings, exclusions, and event history:

   • Competitors shows seller prices and whether the Repricer competes with each seller.
   • Reprice settings shows the minimum price, maximum price, strategy, and undercut amount.
   • Do not compete with shows seller exclusions. It's available for Competitor targeting only.
   • Event history shows price changes. Click Info for the reason for each change.

Note: Missing ASIN

For the Not received ASIN error, see troubleshoot a missing ASIN.

Note: Price preview errors

Errors can increase while your project runs an export. Wait for the export to finish, then check again. Contact Channable Support if the errors remain.

Repricer updates

1. In a Channable project, go to Channels and click on the Result step for an Amazon channel connected to your repricer.
2. Go to the Repricer event history tab.

Updates will have these statuses:

• Dry-run: The Repricer has not sent the update to Amazon.
• Sent: Channable sent the price to Amazon.
• Error: Channable could not send the price update to Amazon.

Review in Dashboard

Review the Dashboard

1. In a Channable project, go to Dashboard > Repricer.
2. Click Download as CSV to download the statistics.
3. Under Channel, select a Repricer for its detailed statistics.

You can filter items in both Repricer previews:

• No filter
• Products with the Buy Box
• Products without the Buy Box
• Products that lost the Buy Box
• Products that won the Buy Box
• Products that are offline
• Products with no data
• Products with errors

Products with no data have no Repricer information. They might be out of stock, not live on Amazon, or unmatched by a price rule.

Products with errors shows products whose EAN differs from Amazon's EAN. The Repricer cannot use these products until the EAN matches. See resolve EAN errors.

Both previews show the Repricer price. Use it to compare your prices with Repricer prices.