In this article, you’ll learn how to send your products for Shopping Ads on Google. This step is required to create Google shopping campaigns.
Contents
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Step 1: Send your products to Google Merchant Center
Option 1: Send via Google Shopping API
Option 2: Send via Google Shopping feed - Step 2: Connect Google Merchant Center to Google Ads
Step 1: Send your products to Google Merchant Center
Option 1: Send via Google Shopping API
You can use our Google Shopping API to automatically connect and update your product feed on your Google Merchant Center.
- In Channable, open [Your project].
- Open Settings. At the ‘Status’ heading, click Activate project and Save.
- Go to APIs > [Your Google Shopping API] and select Settings in the ‘Edit’ column.
- At the ‘Status’ heading, click Activate API and Save.
- Return to [Your Google Shopping API] page by clicking Back. In the ‘Status’ column, click Run now to process your product feed.
Once processed successfully, your products will appear in your Google Merchant Center. You can check their status under the Preview tab in the Google Shopping API.
Option 2: Send via Google Shopping feed
If you prefer to work with a product feed, you can manually link your Google Shopping feed to your Google Merchant Center account. This option allows you to update your feed at a set time.
- Log in to Google Merchant Center.
- In the navigation menu, select Products > Add products.
- For Enter the link of your file, paste the URL from your Channable account into the text field.
- For Edit Schedule, click the pencil icon to specify when Google will fetch your product data.
- Set the target country and language.
You don’t need to enter a username and password as your feed isn’t password protected.
- Click Continue.
Before the products appear in your Merchant Center, Google will begin processing and validating your products. This can take up to two days. You can track the progress of your products under Products.
Step 2: Connect Google Merchant Center to Google Ads
Once Google Ads is connected to your Google Merchant center, you have everything you need to create shopping campaigns with Google Ads or Channable (PPC Plan exclusive).