How to set up a TikTok Shop channel
TikTok has a marketplace for external sellers called TikTok Shop. With TikTok Shop, users can purchase items and engage with promotions/sponsored content directly in the TikTok app.
TikTok Shop is currently available in the following countries:
United States of America
United Kingdom
Germany
France
Spain
Italy
Ireland
Before you start
Good to know
If you already have existing listings on TikTok Shop not created through Channable, Channable can't update or delete them. We recommend recreating your existing listings in Channable and then removing any duplicates from your TikTok Shop account.
TikTok has rate limits for Channable and each unique seller account:
Channable rate limits: Channable can only perform a specific amount of requests for all clients. If you're creating new products, creating and updating them can take more time.
Your account rate limits: When you first list on TikTok Shop, TikTok imposes a limit of uploading maximum 100 products per day. Once your probation period ends, you can upload up to 1000.
If you have a lot of products, we recommend starting with a smaller group to get your products listed on TikTok Shop faster.
You'll need
A TikTok Seller account
The requirements to create a TikTok seller account vary by region. You’ll need to provide the following information based on the country you want to sell in:
United States of America
Business Type
Company Name
Employer Identification Number (EIN)
Registered business address
Business address (if different from registered business address)
Beneficial owners of the company being registered may need to provide:
Legal name
Date of birth
Residential address
Percentage of ownership
The Last 4 digits of SSN or ITIN
A return address within the United States for buyers to return products to
United Kingdom
Business owner's identification documents (passport/driver's license)
Company certificate documents
Company address
A return address within the United Kingdom for buyers to return products to
Spain
Business owner's identification documents (passport/driver's license)
Company certificate documents
Company address
Company VAT Number and document
A return address within Spain for buyers to return products to
Germany
Business owner's identification documents (passport/driver's license)
Company certificate documents
Company address
Company VAT Number and document
A return address within Germany for buyers to return products to
France
Business owner's identification documents (passport/driver's license)
Company certificate documents
Company address
Company VAT Number and document
A return address within France for buyers to return products to
Italy
Business owner's identification documents (passport/driver's license)
Company certificate documents
Company address
Company VAT Number and document
A return address within Italy for buyers to return products to
Ireland
Business owner's identification documents (passport/driver's license)
Company certificate documents
Company address
A copy of the first full page of your business bank account statement
A return address within Ireland for buyers to return products to
Connect TikTok to Channable
Log in to your TikTok Seller account.
In the TikTok Shop app store, scroll to the Multi-Channel Apps section, click View more, and select Channable.
Click Install and follow the steps provided.
Create your channel
In Channable, go to Projects > [Your project] > Channels and click + Create Channel.
In the searchbar, search for TikTok Shop.
To sell on TikTok Shop in the US, select TikTok Shop US.
To sell on TikTok Shop in the UK, Germany, Italy, France, Ireland and Spain, select TikTok Shop Europe.
Fill in your channel settings:
Name: Give your channel a name. This is for your reference only.
Unique ID per item: select a field to pull your products' ID data (this is often
id)
Click Continue.
Create your product listings in Channable
Follow these steps to set up your channel:
Categorize your products
To set up your product data, assign categories to your products.
AI product categorization: Automatically assigns product categories through our algorithm.
Manual Categorization: Manually assign product categories with custom rules. You can create detailed filters to map each product to the correct category.
Uncategorized Items: Products that still need to be reviewed and categorized
Set up rules
Rules help you quickly optimize your product data for the marketplace you want to sell on.
Rule templates: Commonly used rules you can adjust for your use case.
Rules setup: Set up rules to refine your product data. This can include filtering, modifying, or enhancing data fields to meet marketplace requirements.
Build your listings
The Build step is where you configure your product listings to match marketplace requirements. It’s an essential step for getting your products live and avoiding errors.
Mandatory and optional fields
Mandatory fields: Required to list your products on this marketplace
Recommended: Recommended to avoid errors and improve performance
Shared attributes
Shared attributes are common fields that apply across your products, such as EAN, prices, and titles.
Use static or dynamic Values
Static values: Fixed values that don’t change (e.g. brand name, manufacturer)
Dynamic values: Fields that automatically change based on the linked data (e.g. stock, prices)
Category-specific attributes
Fields that specifically apply to the category for your products (e.g. size for clothing or dimensions for furniture).
Fill in attributes that are specific to the selected category.
Check the quality of your set up
The Quality step provides feedback on your channel before you activate it. It highlights mandatory and optional errors to ensure your product data meets requirements to list on the marketplace.
Solve errors, prioritizing mandatory errors first.
Actions
View items: See products with specific issues.
View in build: Redirects to the Build step to map missing information.
Set categories: Directs to the Categories step to categorize items.
Show source: Available for ID fields. Directs to the Settings step.
Preview before activating
The Preview step displays the attributes you mapped in the Build step, helping you check if everything is configured correctly by providing an overview of your products and potential errors.
Filtering:
Filter by error: Click the All dropdown and select if you would like to filter to display only products with errors, or products with a specific error.
Filter by category: Click the All categories dropdown and select the category you want to filter by.
Before you continue:
Review Shared attributes: Ensure all mandatory shared attributes are filled.
Review Category-specific attributes: Ensure all mandatory category-specific attributes are filled.
Check for errors: Correct any red-marked fields.
Additional requirements for TikTok Shop
GPSR and DSA requirements (EU only)
The European Union (EU) has introduced new GPSR and DSA requirements for online platforms, including marketplaces.
To comply with GPSR and DSA for TikTok, you need to provide ID for your EU responsible person(s) and Manufacturer(s). This is information that should be in your TikTok Seller Center Qualification Center.
Warehouse name
Your Warehouse name is the name of the warehouse that's storing your items. This is set up in your TikTok Seller account.
In your TikTok Seller account, go to My account > Account settings.
Open Warehouse settings.
Add the warehouse you ship your products from. Use the name provided for Warehouse name/code.
Copy the Warehouse name (not the ID).
In Channable, open the Build step.
At Warehouse ID, click the dropdown, select Manual, and paste the Warehouse name into the field.
Click Save.
Manufacturer IDs (registered manufacturer)
In the Build step, go to the Item section.
For Manufacturer IDs, click + Manufacturer.
Provide the ID of the manufacturer of your items.
If the same ID applies for all your products, click the dropdown > Manual and fill in the ID.
If the manufacturer ID differs per product, map the field containing the ID information. If you don't have one yet, create a new field, fill it with a rule, and return here to add it.
Click Save.
EU Responsible Person (registered responsible person)
In the Build step, go to the Item section.
For EU responsible person IDs, click + EU responsible person.
Provide the ID number of your EU responsible person.
If the same ID applies for all your products, click the dropdown > Manual and fill in the ID.
If the responsible person differs per product, map the field containing the ID information. If you don't have one yet, create a new field, fill it with a rule, and return here to add it.
Click Save.
Size chart ID
Size charts are required for certain items (mainly fashion). These can be created in your TikTok Seller Center by going to Seller Center > Products > Bulk Actions > Batch Manage Size Charts.
Package dimensions
TikTok requires you to specify package dimensions to estimate how much warehouse space would be needed if TikTok fulfills/ships your orders.
In the Build step, scroll to the Packaging section.
Fill in the attributes based on your use case:
If you manage and ship orders yourself, create a new project field, fill it with a placeholder value, and map it for each attribute.
If TikTok manages and ships orders for you, click the dropdown and map the field containing that product information.
Click Save.
Product certifications
When selling in the EU, some product types require certification information. You can add this information in the Product certification section of the Build step.
In the Build step, go to the Product certification section.
At Product certifications, click + Certification.
For Certification name, select the certification type from the list.
For Image, map the field that contains the image of that certification.
Repeat steps 2–4 for each certification.
Click Save.
Connect to TikTok
To send your listings to TikTok, you need to connect your channel to your TikTok seller account account.
Important: Nothing will change in your TikTok account yet - any existing listings stay exactly the same until you activate.
In [your TikTok channel], go to the Settings step.
At Linked seller account, click Select seller account.
Select an existing account, or add a new account.
If adding a new seller account:
For Label: Name your seller account connection.
Click Connect with TikTok. We'll redirect you to TikTok to log in with your credentials and accept permissions.
Last updated
Was this helpful?