Google Shopping has specific requirements for listing your products. In Channable, the Quality step of setting up a feed provides an indication of how completely your product data meets these requirements.
Use these rules to meet Google’s requirements so that you can improve the quality of your feed and list your products successfully.
Filter out products with invalid Global Trade Item Numbers (GTINs)
Google Shopping requires products to have valid GTINs. To ensure all your products have valid GTINs, create a rule using 'exclude' that filters out products with invalid GTINs. This rule requires that you have a GTIN or EAN field in your product data.
Filter out products without an image link
Google Shopping requires all products to have a working image link. Use 'exclude' to remove products that don't have an image link.
Remove HTML tags from descriptions
Google Shopping does not allow HTML tags in product descriptions. Use the 'modify text' rule to remove the HTML.
Set out of stock items to unavailable
Google Shopping requires the field availability. Create this rule to update the availability status of items in your feed, so that out of stock items are not listed as ‘available’.
Trim titles to maximum allowed size
Google Shopping has a maximum length for product titles. Create a rule to edit your titles to make sure that they meet this length requirement.
Use cases for rules for Google Shopping
Data Action | Purpose | Example |
Transform | Adapt your data to meet Google's specific format needs. |
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Enrich | Fill in missing data for a more complete product listing. |
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Filter | Remove unsuitable products from your Google Shopping feed. |
Remove products with an invalid GTIN or missing image link. |
Filter |
Remove products you don't want to list on Google Shopping. | Remove items with a low margin that you don't want to advertise. |