Bol.com offers reduced commission for certain products, only if they meet a specific maximum price. Read more about reduced commission on the Bol.com website (Dutch). This functionality automatically changes your prices on Bol.com, it should only be used when the consequences are fully understood. We recommend reading up on the information Bol.com provides about this before enabling this functionality in Channable.
Enable and configure automatic price reduction
You can enable automatic price reduction in APIs > Build > Price reduction step and enable the checkmark. Optionally you can configure an allowable margin loss. You can set a fixed price in euros or a variable field that contains a price value.
1: Enable automatic price reduction, no allowable margin loss.
If you do not set an allowable margin loss, the automatic price reduction will only trigger if it doesn't lead to a lower net profit. This is easiest explained with an example. Consider the following product: A children's toy. This has the following properties on Bol.com:
However, Bol.com now offers to reduce their commission with € 5.00 if the price is a maximum of € 46.00. We make the following calculation:
Net profit: 42.00
New price: 46.00
Net profit: 43.00 -> higher than 42.00 -> Automatic price reduction triggered
In this use case the advantage is clear: you offer a lower price, but end up with a higher margin because the commission by Bol.com is also lowered. In this case we will automatically reduce the price to €46.00.
2: Enable automatic price reduction, allowable margin loss of €2.00
Sometimes there is a small net loss to take into account when reducing a price. For instance with the previous example, but now you have configured an allowable margin loss of €2.00.
Net profit: 42.00
New price: 43.00
Net profit: 40.00 -> 2.00 lower than 42.00
Allowable margin loss = € 2.00 -> Automatic price reduction triggered
In this case, the price ends up to be lowered to €43.00, because you allow for a loss of €2.00. If the allowable margin loss will be exceeded before a reduced commission can be applied, we do not lower the price automatically.
This use case can be relevant if there are multiple sellers for your product, and you want to aim for the buy-box. Even though you have less margin on this product, the price is even lower than without the allowable margin loss configured, so your chances of getting the buy-box increase.
Are you curious how this works in combination with the repricer? Then read this article!