Bol.com Repricer: Competitor Targeting strategy

This is a Help Center article of Channable, the tool for product feed management and marketplace integrations. If you don't have an account yet, sign up for free or learn how to integrate your online shop with Bol.com. Looking for information on the Repricer? Learn how Channable can help you win the buy box with the repricer.

The repricer is a paid add-on. You need to activate this add-on for your subscription yourself. To learn how to do so, read this article. After adding the add-on to your subscription, you can access the repricer settings you see below.

When using the Bol.com Repricer in Channable there are several Repricer strategies possible. There are currently two strategies to do this: Buy Box Targeting and Competitor Targeting. In this article, we explain how the Competitor Targeting strategy works. If you want to read more general information about the Repricer first, go to this article. If you want to know how to configure the Repricer, read this article first.

The Competitor Targeting strategy

The Competitor Targeting strategy does not take the status of the offer into consideration when repricing. Instead, it focuses primarily on undercutting the competition. This can be a worthwhile strategy if you want to be more specific with regards to which competitors you want to compete with. Mostly, the Competitor Targeting strategy in Channable can be seen as the manual counterpart of repricing compared to the automatic Buy-Box Targeting strategy.

For example, a few scenarios in which this strategy would be useful are:

• When you know that you don’t want to compete with sellers that have a low seller rating, or that have a high delivery time. You will most likely win the buy box with a higher price anyway.

• When you don’t want to start a price war.

• When you know that you will win the buy-box on merits other than price.

Competitor_targeting.png

If you choose the Competitor Targeting strategy, Channable's Repricer will do the following (see image below for an example):

1

Filter excluded competitors

The Repricer filters out the competitors that have been excluded in the ‘Do not compete with’ settings of the Repricer rules.

2

Filter by seller rating

The Repricer filters out the competitors that fall below a set seller rating threshold (for example; new sellers have a low seller rating and you don’t want to compete with them).

3

Filter by delivery time

The Repricer filters out the competitors that have a delivery time of >x days (for example when you don’t want to compete with sellers that are very cheap, but really slow).

4

Undercut based on lowest offer

The Repricer will set the amount with which it undercuts your price based on the lowest offer and the undercut distance you set up.

The Competitor Targeting strategy provides more flexibility to the user compared to the Buy-Box Targeting strategy. All of the above four points can be configured to your preferences in the Repricer rules.

Keep in mind:

• The Repricer, with this strategy, will not keep lowering the price until you get the buy box. If you want continuous lowering until you win the buy box, choose the Buy-Box Targeting strategy.

• With the Competitor Targeting strategy, Channable will undercut your competitors by the price amount you have set up, and it will only undercut once. If something changes (for example, the competitor with the lowest price offer stops selling the product), the Repricer will check and reprice again according to the same settings.