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What can I configure for Shopping Ads in Channable?

This is a Channable help center article, the tool for product feed management and PPC automation. If you don't have an account yet, create a free trial account now, and learn how Channable can help you integrate your webshop with the Google Merchant Center.
Would you like to interactively learn how to set up a basic Shopping Ads generator? Begin by creating a Channacademy account in the Channable app through this Help Center article. After that, you can get started with the Basic Shopping Ads course.

Shopping Ads provides you with a way of structuring your product ads in different campaigns, ad groups, and product groups which helps you manage their CPC and targeting. The overall structure is as follows:

Shopping Campaign
Ad group A Ad group B
Product group Product group Product group Product group
Product group Product group Product group Product group
Ad Ad Ad Ad Ad Ad Ad Ad

A campaign is divided into ad groups, which are then split up into product groups. Each product group contains one or more ads, where 1 ad equals 1 unique product from your Merchant Center.

With a Shopping Ad generator in Channable, you can configure several elements for each of the above parts of the Shopping Ad structure:

Campaigns Ad groups Product groups Negative keywords
  • Campaign name
  • Campaign country
  • Daily budget
  • Ad group name
  • Standard max CPC*

Up to 4 levels of product group subdivisions

You can only configure negative keywords for Shopping Ads. Search results are based on your product information from your product data in Merchant Center, not keywords. 
IMPORTANT I: The CPC is only sent once: the first time you activate and run the Shopping Ad generator, or when a new Ad Group gets created by the generator. After that, you can manage your CPC in Google Ads manually. 
IMPORTANT II: If you've made any changes or deleted campaigns in your Ads account, that have resulted in an error within Channable, please refer to this article for a possible solution to the error. If the proposed solution doesn't resolve your issue, please contact our technical support department.

For more information about setting up Shopping Ads and configuring these elements, take a look at the Google Shopping Ads section in our Help center.