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Amazon Ads Common Errors

With our Amazon Ads connection, you can easily create dynamic Sponsored products ad campaigns for Amazon. This article will go through the most common errors you might encounter when setting up Amazon Ads and how to solve them.

This is a Help Center article for Channable, the tool for product feed management and PPC automation. If you don't have an account yet, create a free trial account now or learn how Channable can help you create dynamic Amazon Ads campaigns.
Do you want to interactively learn how to set up Amazon ads in Channable? Create a Channacademy account in the Channable app through this Help Center article and start with the Amazon Ads course.

Channable Errors

For the Amazon Ads platform, we undertake a validation process on our end, which can result in Channable errors. The validation is based on Amazon's established guidelines and logic, the following are error codes you could encounter.

Error Code Explanation Solution
EMPTY A required field is left empty. Provide a value or filter items with empty values.
TOO_LONG

The field character limit has been exceeded.

 Provide a shorter value in that field
TOO_HIGH The value in this field exceeds the range of accepted values. Provide a lower value within bounds in that field
TOO_LOW
 The value in this field is below the accepted range of values. Provide a higher value within bounds in that field
EMPTY_DYNAMIC_FIELD A dynamic field is used but contains no value. Use rules to either provide a value or exclude this item.
INVALID_TYPE The expected data type is not matched. For instance when providing a non-numeric value like the currency code for a numeric field such as the Daily budget.

Use rules to ensure only the values of the expected type are present.

For instance, if the expected type is numeric, remove the currency characters, and make sure there’s only one delimiter for decimals.
INVALID_CHARACTER One or more Illegal characters are used in this field. See Amazon’s documentation on keyword character constraints and entity name constraints. Remove the characters not allowed by Amazon.
PARENT_ERROR There is an error with the parent entity. Check the parent error for more information. Solve the parent error.

 

Amazon Errors

After running the generator, and validating the entities on Channable's side, Amazon will validate the ads themselves. If there is something wrong with the ads, Amazon will send these errors to Channable. These are some errors from Amazon you could encounter.

Error Code Explanation Solution
AD_INELIGIBLE

The value of unique_field we provided to Amazon is not eligible.

Amazon does not specify why, but the common causes are:

  • The Unique Id per product does not match the id field used when listing the product on Amazon Seller Central

  • The product identified by Unique Id per product is not yet available in the marketplace (it can take up to 1h)

  • The product identified by Unique Id per product is actually not eligible for advertising in that marketplace (For instance: medicine or medical products)

Double-check that you are providing the right field for Unique Id per product and rerun the ads channel.

If the problem persists, we can try to look for the product’s ASIN and check the eligibility through the API, but Amazon does not provide much detail about why it is not eligible.
QUOTA_EXCEEDED

You have too many entities of the same type within your account.

See the following Amazon articles on these limits.

Entity limits

Service limits and quotas

Rate-limiting in the API

 Remove or archive some items in your Amazon Advertising account for the selected marketplace and rerun the generator.
NON_ARCHIVED_QUOTA_EXCEEDED Same as above. Same as above.