What are price extensions?
Price extensions are extensions that appear below your text ad as a price menu. They enable you to tell people more details about what your items cost. When a potential customer clicks on an item in your price menu, they are automatically directed to the information they want to know or products they want to buy.
In other words, with price extensions you are able to showcase a larger range of your items. The cost per click on a price extension is the same as for a regular ad.
If you want to know more about what price extensions are, read this Google support article.
Adding price extensions to your ads in Channable
To add price extensions to your advertisements, navigate to the Build step in your ad generator, and you will see a tab called Price extensions. Here you can create your price extensions. When setting up the price extensions, you need to set a language, currency, type and price qualifier.
Type: 9 different options. Read about them here.
Price qualifier: is used if your prices are flexible so that you can specify a price being “From €X” or “Up to €X”. If your prices do not vary, just select “No qualifier.”
After setting these, there are a few requirements in the actual price extension rows:
Extension headers can be up to 25 characters per header and 25 characters per description. If these exceed the limits, Google will return an error.
In Channable, price extensions are added on ad group level, meaning that the price extensions you generate will be added to all ads within a specific ad group. For example, if you have a campaign for shoes and create the ad groups on brand level with the ads on product level, all ads related to Nike shoes (i.e. in the Nike ad group) will have the same price extensions.
Google policy restrictions
These are some policy requirements that need to be taken into account when setting up price extensions:
You cannot use price information in the header or description,
You cannot put promotional text in the header or description (e.g. ‘Sale’ or ‘Free Shipping’),
You are not allowed to use extension URLs that do not lead to the same final URL domain as the text ad they are attached to,
For type-specific policies, see this Google support article.
If you do not meet Google's policy, Google will return an error.
What do price extensions look like in my ad?
Each price extension consists of a header, description, price, and link. In the left section of the image below you can see the setup of a price extension and in the right section you can see the corresponding components in Channable.
Below you can find an example of CheapTickets.nl containing four price extensions. The first price extensions is shown followed by the "More" button. If you click on the "More" button the rest of the price extensions will be shown.
One of the field used in the price extension row is empty. Will this cause errors?
Yes, in the preview phase in Channable you will get the error "empty_dynamic_field". In this case, we will not send this price extension row to Google. The other price extension rows for that ad group will still be sent to Google and will not get an error.